While much of the focus during Olympia Weekend will center on the chiseled physiques and world class athletes set to invade Sin City in mid-September, in the middle of it all are the most influential brands in nutrition, supplementation, exercise equipment, and fitness apparel.
The Olympia Fitness & Performance Expo is the gathering place for the fitness industry’s most celebrated companies. But don’t take my word for it— check out what some top CEOs have to say:
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7 Things Fitness Insiders Want You To Know
We asked seasoned coaches and trainers in the fitness industry for tips and advice that they wish all their clients and social media followers knew. From dispelling myths about training with injuries to assuming all box gyms suck, your training IQ is all but guaranteed to rise a few points after digesting these tidbits.
GRAGE AGAINST THE MACHINES
Fitness entrepreneur James Grage ditched the gym for resistance band workouts to spend more time with his family. Judging by his results, he won’t be returning anytime soon.
GO TO BED TIRED
Forget brains, talent, or genetics. For Special Forces operator and former UFC fighter Tim Kennedy, hard work is the most important factor to a rewarding life.
FINE ART: CHISELING A COMPETITION-QUALITY UPPER BODY
How physique competitor Osamoje Imoohi shaped his mind and impressive body through fitness.
Light Up Your Legs
Juan Morel’s continued quest for bodybuilding’s top prize begins with his killer leg workout.
ROMAN'S SECOND REIGN
After being sidelined with leukemia in 2018, WWE Superstar Roman Reigns returned bigger and stronger—both inside and outside the ring.
COOL RUNNINGS
To break out of his fitness funk, M&F ’s chief content officer, Zack Zeigler, challenged himself to complete a 5K, a 10K, a half marathon, and a 24-hour, 30-mile Spartan Race all in a week’s time.
THE FUTURE OF STEROIDS
M&F explores the advancements being made to PEDs, emerging drugs, and what this all means for the future of bodybuilding and other sports
BRAIN FOOD
These seven foods will nourish your body and sharpen your mind.
THE MODERN RUNNING SHOE...DISSECTED
More innovations have been made in the past decade to the running shoe than ever before, resulting in a product so efficient it was almost banned from all running events. Here are the major changes that have led us to the pinnacle of performance footwear.
BIG RON With Big Ronnie Coleman, Eight-Time Mr. Olympia
Ronnie Interviews Shawn Ray
CLASSIC TRAINING CAMP
By Chris Bumstead, Three-Time Classic Physique Olympia Champion
The Black Swan
This Will Be My Final Year in Classic Physique
FIGHTING to be HEARD
Black women are nearly three times more likely to die after childbirth than white women. Serena Williams was almost one of them. Here, in her own words, she tells her story.
ASHLEY KALTWASSER THE G.O.A.T. OF BIKINI
When this feature was initially put to me, the angle was to feature IFBB Bikini pro "Ashley K" (as she is perhaps best known) as the new record holder for the amount of all-time wins by any IFBB Pro League professional.
The Miracle Bear
Is 23-year-old Urs Kalecinski the Next Classic Physique Olympia Champ?
DEREK LUNSFORD
Your NEW 212 Olympia Champion!
The Black Swan
"I Will Stay in Classic Physique!"
THE TOP 12 STORIES OF 2021
THE DEATH OF PETER MCGOUGH
MD GLOBAL MUSCLE BUZZ
Brrrrrr, can you feel that chill, guys? We'd all best fetch our thermal undies, whack up the heating to “11 and wait out what could be a very, very long winter. I am of course referring to the repeat of Big Ramy's sensational and decisive win at the Mr. Olympia, so for now, winter is clearly here to stay. For at least a couple more years at least, I'd estimate.