Trending in nutraceuticals: Science meets sustainability

Zeljko Pockaj, Vice President, Global Pharmaceutical Industry, mentions the key trends that are believed to drive innovations and formulations for nutraceuticals’ development around the globe

- Zeljko Pockaj

Like many other important aspects of our health in these somewhat muddled times, nutraceuticals are transforming as well. The ingredients of the future must combine sustainability with scientific data on the function and value of the ingredients.

Going forward, we will see ingredients targetting important indications like bone and joint health, immune support, weight management, treatment of inflammations, cardiovascular health and gastrointestinal health.

The following are among the key trends that we believe will drive innovations and formulations for nutraceuticals’ development around the globe.

Post-COVID-19-vaccine era

Now that countries around the world are rolling out vaccines to their populations, manufacturers are starting to support consumers and work alongside prescription offerings that boost their immune systems and fight off the illness, new products will target those most at risks such as seniors, pregnant women and diabetic patients. They will expand and help support those who are not only fearful of catching the COVID-19 virus, but who are also worried about related financial issues and have reduced access to support networks like friends and relatives. We will also see more focus on stress relief using adaptogens and nervines, and eye health as people spend more time online.

Affordability and expanding online services