Authentication and Traceability in the alcoholic beverage industry
Ambrosia|December 2020
Vlinder Labs and We Do Verify organised a Webinar on "Authentication and Traceability in the Alcoholic beverage industry". Vlinder Labs had partnered with Amrut distilleries for India's first "Digital Whisky bottle" - Fusion X. Mr. Ashok Chokalingam and Mr. Umang from Amrut Distilleries discussed current problems with authentication and traceability, state of the art solutions and did a case study of Amrut using our Blockchain-based Authentication and Traceability solution.

Vlinder Labs and We Do Verify conducted a webinar with thought leaders, solution providers and prominent people from the distillery Industry. Moderated by Hemant Rao (founder SMAC India) and Uday Balaji (Managing partner - The Whisky Advisor), the webinar had thought-provoking discussions on the current problems faced by the alcoholic beverage industry.

Some of the problems discussed were: Counterfeiting and how it affects the alcoholic beverage industry, the consumers and everyone involved; why the distillers are currently not able to convey the “Grain to Glass” journey and the story behind their alcoholic beverage to their consumers, and the inability of the distillers to engage the customers effectively.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AMBROSIAView All

The New Indian Single Malt: Kamet

Let’s start with a brand new whisky from a two-year-old company called Peak Spirits. After Amrut and Paul John, there’s another Indian single malt whisky that’s coming to town, from the makers of Jin Jiji—a newly-released cashew gin from Goa—comes Kamet, an Indian single malt whisky that celebrates its provenance. While it’s inspired by Mount Kamet in Uttarakhand, one of the highest peaks in the country, Kamet draws on local motifs and characters such as the Indian parrot, an important part of the culture in the villages surrounding the distillery near Kurukshetra. Lopamudra Ganguly Speaks to Ansh Khanna, the curator of Kamet.

4 mins read
Ambrosia
March 2021

Taking the Bar home

Jimmy’s Cocktails is a unique, ready-to-drink premium cocktail mixer brand that delivers all the complexity and craftsmanship one would find at their favourite bar. Crafted by some of India's top mixologists, Jimmy’s range of cocktail mixers are made with fewer calories, natural flavours and zero artificial sweeteners - achieved by using only the highest quality ingredients with their natural sweetness. Ankur Bhatia talks about how the company Radiohead Brands, makers of Jimmy’s Premium Cocktail mixers, wants to raise the bar for consumers who want to have their cocktails at home

6 mins read
Ambrosia
March 2021

Pour me another tequila, Sheila

So run the lyrics of a famous song. Apt because it is an indicator of the growth of tequila.

5 mins read
Ambrosia
March 2021

The Cocktail Story

India’s first digital platform that builds an ecosystem of the hospitality industry, alcobev brands and spirit enthusiasts. The Cocktail Story has been capturing the bar scenario all across India promoting the beverage culture highlighting bartenders & updates of local & international brand products, explains, Ms. Vidhi Puri, Founder, The Cocktail Story.

3 mins read
Ambrosia
March 2021

Hospitality industry can profit by going green

Interview with Vaibhav Jaiswal, Director & Co-Founder of Prakritii Cultivating Green, the first 'Made-in-India' range of organic products in the lifestyle category

4 mins read
Ambrosia
March 2021

FLAIR AND FAIR BARTENDING

Three cheers for Women Pioneers who are exploring an unchartered career path in India. Lopamudra Ganguly in conversation with Ami Shroff about her career and Flair bartending. Excerpts from the Interview:

5 mins read
Ambrosia
March 2021

Kyndal Group unveils impressive portfolio

Kyndal's portfolio includes the likes of Cutty Sark and The Famous Grouse blended Scotch whisky, The Macallan single malt Scotch whisky, Bols X.O. Excellence brandy, Richton V.S.O.P brandy, Bootz Dark Jamaica Rum and a selection of Bols Liqueurs. Pushpanjali Banerji, Brand Director, Kyndal Group & Founder and Director Taali Media outlines her marketing plans for the company.

5 mins read
Ambrosia
March 2021

Delhi new excise policy lowers drinking age to 21, only 3 dry days

• Bars and pubs to be open till 3 a.m • Steep hike in license fee from ₹8 lakhs to ₹75 lakhs • State excise revenues to increase by nearly ₹2,000 crores

5 mins read
Ambrosia
March 2021

2020 AUSTRIAN WINE MARKET FIGURES RELEASED

Plunging On-Trade & Tourism Sales Not Recovered Through High Sales in Other Channels; Exports High Despite Pandemic

7 mins read
Ambrosia
March 2021

Covid-19 Impact And Recovery To 2030

The "Spirits Global Market Report 2021: Covid-19 Impact and Recovery to 2030" report gives an idea of the shape of things to come in the alcobev industry.

5 mins read
Ambrosia
March 2021