Kyndal Group unveils impressive portfolio
Ambrosia|March 2021
Kyndal's portfolio includes the likes of Cutty Sark and The Famous Grouse blended Scotch whisky, The Macallan single malt Scotch whisky, Bols X.O. Excellence brandy, Richton V.S.O.P brandy, Bootz Dark Jamaica Rum and a selection of Bols Liqueurs. Pushpanjali Banerji, Brand Director, Kyndal Group & Founder and Director Taali Media outlines her marketing plans for the company.

How has your journey been with the Kyndal Group?

I joined Kyndal in 2007 as a trainee in my final year as an undergraduate. I involved myself with the company’s marketing and communication department. Working for international brands and bringing global luxury marketing practices to India for some of the most iconic brands in the world was a wonderful experience for a young person. In 2009, we began our equal JV with Bols and launched Bols brandy, which was a new category in the Indian market. Since then, we have entered into a few more JVs. Today we bottle Cutty Sark, Bootz Dark Jamaica Rum, Bols Brandy and Kyndal’s own Richton Brandy as well. It’s been an enriching, enlightening journey for me. India is a land of flavours. Each state is very different in its likes and dislikes, culture and social interactions. In India, growing urbanisation and changing lifestyles, especially of the youth, are driving the growth of the liquor industry. Today the industry is in an exciting phase. Changing tastes and growing awareness and also a sense of exploration in customers is driving the growth of new categories. Driven by our high level of expertise I am proud that Kyndal Group is delivering quality that is up to international standards with proven partnerships. This makes us a versatile, innovative company that keeps its ears to the ground and delivers more than the market expects.

What is your marketing goal for the various brands in the Kyndal portfolio?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AMBROSIAView All

Processes for alcohol-free beer production: A review

Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748

10+ mins read
Ambrosia
May 2021

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

3 mins read
Ambrosia
May 2021

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

3 mins read
Ambrosia
May 2021

‘80% of the International Awards won by Indian wines are from Karnataka'

The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:

8 mins read
Ambrosia
May 2021

Trends in alcohol consumption in Europe continue their positive course

Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.

3 mins read
Ambrosia
May 2021

Pernod Ricard and Brown Forman Merger Speculation

As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.

10+ mins read
Ambrosia
May 2021

Glasgow Whisky announces distillery purchase to expand global business

The company is expanding its wings with an environmentally sustainable and energy efficient distillery

2 mins read
Ambrosia
May 2021

E-commerce in alcohol is the new route to market strategy

Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.

6 mins read
Ambrosia
May 2021

Excise revenues save the day for Maharashtra and Karnataka

The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.

1 min read
Ambrosia
May 2021

Bacardi adds flavour to Indian market

Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.

5 mins read
Ambrosia
May 2021
RELATED STORIES

SUJATA MASSEY

Sometimes, an idea needs time to incubate until it’s ready to grow. That was the case with Sujata Massey’s series about Perveen Mistry, a woman attorney practicing in India during the 1920s.

10+ mins read
Mystery Scene
Summer #168 2021

SHOWSTOPPING

THIRTEEN FASCINATING 4X4S from the2020 Fall 4-Wheel Jamboree Nationals

9 mins read
Four Wheeler
July 2021

4X4 PARTY!

Recap of the 39th Annual O’Reilly Auto Parts Fall 4-Wheel Jamboree Nationals

5 mins read
Four Wheeler
July 2021

Klara Landrat & Her Journey with Endometriosis

Klara Landrat is an American-Israeli actress of Polish origin, producer, a writer known for her talent worldwide. She is starring in the Irish TV series – “Gods & Fighting Men” due for release in 2021.

6 mins read
Women Fitness
March 2021

HER MAJESTY PEDDLING HOMEMADE HOOCH!

QUEEN ELIZABETH looks like a dowdy, straitlaced granny, but she’s turned into a heck of a bartender — serving up her own brands of homemade hooch!

1 min read
Globe
May 24, 2021

The Winter of Discontent

Even though america is preparing for a summer reopening, the Coronavirus will still be around to dog us when the temperatures fall.

10+ mins read
Newsweek
May 21 - 28, 2021 (Double Issue)

India thought it had the virus beat. The virus had other ideas

Governments around the world keep repeating the same mistakes. In a country of 1.4 billion, the consequences are on a whole new scale

10+ mins read
Bloomberg Businessweek
May 17, 2021

Reincarnation And Realpolitik

China, India, and the U.S. are vying to influence the selection of the next Dalai Lama

5 mins read
Bloomberg Businessweek
April 19, 2021

An Exclusive Interview With Nandakumar Narasimhan

The Little Red Train

10+ mins read
Lens Magazine
March 2021

A Room for Dad

Before Mom passed, I made a promise to her

8 mins read
Guideposts
April 2021