The group was created in 1975 from the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, created in 1932 by Paul Ricard.
Pernod Ricard is ranked number 2 in the wine and spirits market since 2005 and its acquisition of Allied Domecq (Ballantine’s, Beefeater and Malibu among iconic brands). The group produces and distributes a large range of spirits such as vodka, whiskey, gin, tequila and cognac and also wine.
In 2001, it acquired, jointly with Diageo, in a complex deal, the wine and spirits division of Canadian group “Seagram”, with mostly whiskeys and cognacs, for €3.7bn.
In 2005, the group purchased the British “Allied Domecq” which produced premium international spirits brands and premium wines for €10.7bn.
In 2008, the group made its latest large acquisition by purchasing “Vin&Spirits”, owner of the Absolut Vodka brand, for €5.6bn.
Pernod Ricard is continuously focussing its portfolio on strategic local and international brands by withdrawing from non-key assets. Last divestitures included non-strategic local assets such as the Vodka Frïs or Distillery Glenallachie. Alongside with the development of its premium wines, Pernod Ricard is also surfing on the strong growth of Whiskey consumption worldwide (especially in the US and India) with 50% of its strategic portfolio being whiskeys. Additionally, the group is specialised in premium brands which account for 76% of SIB (Strategic International Brands) volume sales.
This story is from the May 2021 edition of Ambrosia.
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This story is from the May 2021 edition of Ambrosia.
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