A sustainable future promised by leading natural diamond miners

Natural diamonds have always been able to create emotional connect and hold deep meaning for those who own them. They are the ultimate symbol of love and will continue to hold its value while remaining timeless and a luxurious piece of jewellery. As we shift our focus towards ‘The New Normal’, customers are emerging with a sense of gratitude, they will have greater respect for all things natural. They wish to invest in better quality things that would ideally last them for a long time. With people confined to their homes, appreciation for the environment and all things natural would grow manifold and natural diamonds weave in perfectly to fill this need-gap.

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It is important to highlight the do-good aspects of the diamond industry and adaptation to sustainable practices and eco-consciousness into operations. The Natural Diamond Council (NDC) members - the world’s leading natural diamond mining firms, strongly commit to safeguarding the environment and to sustainable management of natural resources. These sustainable initiatives undertaken and implemented are to protect the natural land and to preserve natural habitats and endangered wildlife species. They ensure that the land used for mining is reclaimed at every mining operation and is safe for communities and wildlife.

The NDC members have taken a step further with three strong committing pledges that support the United Nations’ Sustainable Development Goals (SDGs), defining a shared path for greater impact and a lasting legacy. The members of the NDC have their own comprehensive sustainability strategy and a commitment that is based on the unique location of operations, culture and needs of local communities as well as requirements of regional and national governments.