‘THE STORY OF EUROPE IS THE STORY OF BUGATTI'

According to Sirish Kumar, three things define bugatti: excellent craftsmanship, groundbreaking design, and the perfect fit. Sirish is the CEO - India and Global Sourcing Director, at AstorMueller Shoes Pvt. Ltd, the parent company of the brand. In an exclusive interview with S&A, he said,”Our shoes are engineered to be at the forefront of fashion and function. They are equipped with features and materials which go a long way in ensuring that each bugatti shoe is a paragon of comfort. Many of these features have been developed internally and are exclusive to bugatti.”

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What is style to you?

Style is confidence and comfort. It is knowing who you are and being at ease with your identity.

Do trends affect your collection choices?

Since we are present in over 50 countries, we have the advantage of being at the centre of cross-regional trends with a wide collection. This enables us to anticipate shifts in trends and to design shoes accordingly.

How is bugatti different? Tell us about its DNA and the things that it introduces every season.

Three things define bugatti: excellent craftsmanship, groundbreaking design, and the perfect fit. Our shoes are engineered to be at the forefront of fashion and function. They are equipped with features and materials which go a long way in ensuring that each bugatti shoe is a paragon of comfort. Many of these features have been developed internally and are exclusive to bugatti.

“People think of fashion as something which constantly defies tradition. Tradition is extremely vital to hold on to. If we don’t know where we have come from, how will we decide where we are going? We do not take anything for granted. As a result of which we are constantly innovating regardless of whether our competitors are doing so or not.”

How does AstorMueller keep the tradition alive and stay competitive at the same time?

People think of fashion as something which constantly defies tradition. Tradition is extremely vital to hold on to. If we don’t know where we have come from, how will we decide where we are going? We do not take anything for granted. As a result of which we are constantly innovating regardless of whether our competitors are doing so or not.

In what way European heritage affect your style?