Willabelle Ong - The Girl Who Does Everything
Female Singapore|April 2021
Many would classify Willabelle Ong as the archetypal ’90s-born content creator made good. With her work spanning polished, artfully composed Instagram photos of herself showing off the latest fashion must-haves; Tiktok videos that reveal her to be quite the cheeky comedienne; and large-scale abstract expressionist canvas paintings, one can also call her a Renaissance woman for the post-social media age. That and the perfect personality to show off Chloe’s pragmatic-meets-poetic runway pieces for Spring/Summer 2021 meant to evoke feminine strength and hope. Female and the French label put her in the portrait seat.
Noelle Loh

Willabelle Ong readily admits that she was weaned on social media. “Being on it feels very natural to me and it feels like I’ve grown alongside my audience,” says the self-described “full-time digital creative” who clocks 226K followers on her Instagram account @willamazing as of press time. It’s a number that makes her one of the most sought-after fashion-focused influencers in Singapore.

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