Trousers In Indian Apparel Market

From just being simple straight utilitarian parallel garments for men and women to its recent casual avatar, the trousers category has indeed witnessed a tectonic shift in India. Experts Amit Gugnani, Senior Vice President - Fashion (Textile & Apparel) and Saima Nigar, Associate Consultant - Fashion & Textile Division, from Technopak takes a look at this rapidly emerging segment.

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It is a well-known fact that India is one of the largest consumer markets of the world and Indian retail industry is rapidly growing. The fashion retail category continues to be one of the leading segments of modern retail in India backed by the increasing aspirations of the Indian fashion consumer. In recent years, a structural shift has been seen from both demand side and supply side of the market. The consumers have become more demanding due to rise in disposable incomes and have moved from unbranded to branded, ready-to-stitch fabric to ready-to-wear apparel, etc., and Indian trousers market is no exception.

MARKET SIZE AND GROWTH

The bottom wear market excluding denims is estimated to be worth of ₹39,022 crores in 2016 for men, women and kids. It is estimated that this market segment will grow at a CAGR of 10 percent for the next ten years and is estimated to reach ₹89,392 crores by 2026.

The trousers market is dominated by the men’s segment which comprises around 72 percent, followed by kids’ segment which accounts for ~24 percent and women’s segment which comprises ~4 percent.

MEN’S TROUSERS MARKET

The men’s trousers market is expected to grow at a CAGR of 8 percent to reach ₹60,456 crores by 2026 from its current size of ₹28,003 crores. It is the second largest category among men’s wear and accounts for 23 percent of the total men’s apparel market of India. The men’s trousers market has witnessed a remarkable change in the last few years from limited options to wide range of different colours and designs in both formal and casual wear.