THE SAAS APPROACH: TECHNOLOGY TO BOOST REAL ESTATE UPTAKE IN INDIA
Shopping Centre News| September 2020
Today, they have the option of an integrated Customer Relationship Management delivered through Software as a Service solution – or SaaS, as it is now commonly referred to - created and managed by tech driven real estate consultancies.
Sunil Mishra

With COVID-19, real estate developers in India are suddenly faced with the need to rapidly adopt technology to get property sales going. ANAROCK research indicates that while homebuyer enquiries have increased by more than 50 percent post the nationwide lockdowns, a large part of these enquiries are generated online.

This is unlikely to change soon - though buyers are back on the market, social distancing and overall safety concerns are still very much in place. A lot of the property discovery journey has now gone online, and developers who do not use technology to harness and convert online enquiries are at a disadvantage.

Fortunately, like many other functions these days, the technology and professional support they need can be outsourced to specialists. Enter software as a service, or SaaS.

The Key

Customer Relationship Management SaaS is the key for real estate companies who want to leverage advanced software technology to drive their business. Previously, Indian real estate developers seeking a tech advantage in their business had to rely on mainstream software giants who don’t understand completely the specific requirements of the Indian real estate business.

Today, they have the option of an integrated Customer Relationship Management delivered through Software as a Service solution – or SaaS, as it is now commonly referred to - created and managed by tech-driven real estate consultancies.

In contrast to multi-modal, multinational system management services which handle a diverse number of business types, Indian real estate SaaS providers deliver integrated software solutions - customised not only to Indian real estate environment but also to individual players.

Though quite complicated at the coding and delivery end, a SaaS approach does not involve any single software platform which has to be adapted to a certain business type. Instead, it integrates several smaller software solutions into one platform.

SaaS – Focused Results

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