IT'S BACK TO BUSINESS AS MUMBAI MALLS CLOCK 80-90% YOY SALES, USHER IN NEW STORES
Shopping Centre News|February 2021
Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other cities in India. While a chunk of the credit for the flourishing business goes to the spirit of Mumbaikars, it is indeed commendable to note the way malls have taken care of the most minute of details to bounce back…
Zainab S Kazi

Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other cities in India. Despite the fact that the Maharashtra Government gave malls the green signal to open much later than other cities (August for Mumbai and September for Thane), most mall heads have praised the decision in retrospect. They feel that the decision was taken after careful evaluation of the situation in hand and in the best interests of the people, especially since the state recorded some of the highest numbers of COVID-19 cases.

It is prudent to note that after malls were opened to the public, food courts were expected to run at not more than 50 percent of their capacity and movie theatres in malls were allowed to open much later than that. However, despite this, business picked up. Shopping centre heads say that a chunk of the credit goes to the spirit of Mumbai and Mumbaikars. Another reason why people thronged to malls post the Unlock stage was the sheer need for outdoor leisure that the world had been deprived of. Aside from this, the fact that it was festival season helped revive sales all that much faster.

The myriad of factors leading to flourishing business aside, it is indeed commendable to note the way malls have taken care of the most minute of details to bounce back. Malls left no stone unturned to bring back consumer confidence at par with pre-COVID days – from decoration to alluring offers and attractive sales and loyalty programs, shoppers were pampered, made to feel extra special.

Adapting to a Slow Start

Reacting to the prolonged closure of malls in Mumbai, Sachin Dhanawade, Chief Operating Officer – Retail and Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 101 Mall in the Kandivali suburb of Mumbai said, “It is hard to deny that the elongated closures of malls in Mumbai and across Maharashtra due to the pandemic was tough on retail and business in the region. However, considering the pandemic situation was much worse in Mumbai/Maharashtra as compared to other parts of India, we believe that the Government of Maharashtra has been making a calibrated approach towards #MissionBeginAgain to ensure that the pandemic situation stays under control.”

Mukesh Kumar, Chief Executive Officer, Infiniti Mall reiterated this saying, “Malls in Mumbai opened much later as compared to other cities, as COVID cases continued to peak. The local authorities waited for the spike to come down and the situation to be stable, which was indeed a good decision in hindsight. Keeping safety and health as the utmost priority ensured that there were no hurdles or disasters taking place in the long run and that everything resumed smoothly.”

Rima Kirtikar, Chief Marketing Officer, Viviana Mall added to this saying, “The kind of population we have in Mumbai and also the proximity, the steps benefited all. Business wise yes, we did face hardship especially keeping in mind the number of people associated with a single mall, For e.g. 5,000 people alone are directly or indirectly associated with Viviana. No doubt there were a lot of question marks and uncertainty with regards to the final date of opening considering we opened late, especially malls in Thane which in fact opened a month after malls in Mumbai and suburbs of Mumbai opened. But we used this time very tactfully to take care of all the safety measures once we opened. Since the last five months since we opened, we are witnessing an increase in footfalls month on month. According to a research that we carried out, the reason for people walking in can be attributed to the various measures we have undertaken for their safety. People feel confident and at ease walking into our mall now with word of mouth playing an important role. We were surprised to see that families with kids were coming in since the second month of opening itself.”

According to Anuj Arora, General Manager - Oberoi Mall, while Mumbai malls opened later, the decision was taken with sound logic of by the state government in a bid to control the spread of COVID, considering Mumbai has the highest density of population across India.

“The entire fear for the rise in cases is closer here than in any other city across India. I am not discounting the rest of the states in India, but credit must be given to the Maharashtra government for balancing things by taking care of the social aspect of controlling the spread and also ensuring that businesses wouldn’t suffer for too long,” he stated.

Rating the Recovery

Taking into consideration feedback from retailers, Arora points out that the bounce back rate in Mumbai has been much better as compared to malls in other parts of India.

“Businesses are now almost at 70 to 80 percent back YoY at mall level and footfalls are in the range of 6070 percent and this is a good start,” he said.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM SHOPPING CENTRE NEWSView All

Some Malls Reopen In Israel, Defying Virus Rules

As Israel began to ease lockdown measures, several chain stores in outdoor shopping centers across the country opened to customers in violation of the ongoing Coronavirus restrictions on commerce. Strip malls belonging to the BIG group opened at several locations in the center and the north of the country.

1 min read
Shopping Centre News
February 2021

Pandemic Rules For Stores, Malls A Grey Zone For Shoppers

As shoppers line up outside malls and retail outlets in Winnipeg, some uncertainty remains about how provincial public health guidelines are being applied to malls and large retail outlets.

1 min read
Shopping Centre News
February 2021

SHOPPING MALLS REPORT HIGHER CONVERSION & REVIVAL RATES IN FESTIVAL SEASON; BEAUTY, ATHLEISURE, JEWELLERY & WATCHES TOP PERFORMERS IN TIER II CITIES

Shopping Centre News conducted a survey on ‘Consumer Sentiment, Behaviour and Comparisons of Sales in Festival Season (2019-2020)’ to find out the exact situation of the Shopping Centre Industry on the ground. 35 shopping malls pan India (from Tier I, II & III cities), participated in the survey and the results were quite overwhelming. Though the percentage in sales, revenue, footfall has been less in comparison to last year, the conversion rate and revival rate saw a huge surge. As a result, mall developers are looking forward to a speedy recovery in comparison to what they had predicted during the initial stages lockdown…

10 mins read
Shopping Centre News
February 2021

Malls Go Online As Shoppers Stay Home

The pandemic has forced mall operators and retailers to accelerate their digital transformation. Mall operators are now working closely with retailers to offer personal shopper services, delivery and curbside pick-up for customers who are still wary of going inside the mall.

1 min read
Shopping Centre News
February 2021

IT'S BACK TO BUSINESS AS MUMBAI MALLS CLOCK 80-90% YOY SALES, USHER IN NEW STORES

Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other cities in India. While a chunk of the credit for the flourishing business goes to the spirit of Mumbaikars, it is indeed commendable to note the way malls have taken care of the most minute of details to bounce back…

10+ mins read
Shopping Centre News
February 2021

Delhi Allows Cinemas to Run at 100% Seating Capacity

Cinema halls, which have been operating with a 50 percent cap on seating, will run at full capacity from Monday. Delhiites will also be able to use swimming pools. This was allowed in an order issued by Delhi Disaster Management Authority on Sunday, which also permits trade exhibitions and opening of stadia for sports events.

1 min read
Shopping Centre News
February 2021

Home Centre Opens its First Uttarakhand Store in Pacific Mall

Home Centre, leading home retailer in India established in 1995 has launched its first Uttarakhand store at Pacific Mall in Dehradun. Home Centre has 52 stores Pan India in cities like Delhi, Mumbai, Lucknow, and Bangalore. The brand started off with a single store in Sharjah, UAE.

1 min read
Shopping Centre News
February 2021

Flash Mob for Road Safety Awareness at Growel's 101 Mall

Supporting the Road Safety Month initiative, Growel’s 1O1 Mall in Kandivali organised a fun filled Flash Mob performance by NGO We Can We Will Foundation to create awareness in a fun way about avoiding road mishaps. Gracing the occasion as the Chief Guest of the evening was Senior Police Inspector Mahadev Jadhav. The event was also attended by authorities from the traffic department of the Mumbai Police.

1 min read
Shopping Centre News
February 2021

Growel's 1O1 Mall Attracts New Stores on Basis of its Post Unlock Recovery Rate

Malls in Maharashtra re-opened in August’20 after more than four months of the pandemic induced lockdown with initial footfalls at only 20% - 25% of previous year.

1 min read
Shopping Centre News
February 2021

Airia Mall in Association with TRRAIN Creates Livelihood for Persons with Disabilities

In India there are about 26.8 million Persons with Disabilities (PwDs) out of which their employment is less than 1 percent, as per the census of 2011. In an attempt to support employment to PwDs, AIRIA Mall in association with Trust for Retailers and Retail Associates of India (TRRAIN) is opening a training centre to train them through TRRAIN’s livelihood creation program, Pankh – Wings of Destiny. On completion of their training, the trainees will be employed in the mall and its retail brands. The inauguration of the centre was done by Deepak Sethi, Project Director Reach Promoters Pvt Ltd and Sanjeev Kumar Centre Head, AIRIA Mall.

1 min read
Shopping Centre News
February 2021
RELATED STORIES

Love, Non-violence, and Truth

DR. PRAKASH TYAGI is the Executive Director of Gramin Vikas Vigyan Samiti (GRAVIS), an NGO dedicated to working in impoverished rural regions of India, including the Thar Desert, Rajasthan, Uttarakhand, and Bundelkhand. In part 1 of this interview with KASHISH KALWANI, he speaks about applying the Gandhian principles of love, non-violence, and truth to support communities in need.

6 mins read
Heartfulness eMagazine
December 2021

WISDOM FROM MY FATHER

The tempo 1 was ready to depart. It was a short 30-minute journey from Bhatkal to Uppunda, a sleepy village in coastal Karnataka, India. My father, sister, and I were traveling together.

4 mins read
Heartfulness eMagazine
December 2021

GM's Exit From India Hits a Roadblock

The long-delayed sale of its plants to a Chinese company faces local labor and political opposition

5 mins read
Bloomberg Businessweek
November 22 - 29, 2021

Self- acceptance

ELIZABETH DENLEY has been a student of both science and spirituality all her life. Trained as a scientist, she turned her field of inquiry and research skills to the field of meditation and spirituality after starting the Heartfulness practices in the late 80s. Here she shares some thoughts on the importance of selfacceptance.

6 mins read
Heartfulness eMagazine
November 2021

The New Storytelling:We Are All Indigenous Global Citizens

WAKANYI HOFFMAN is a Global Education Specialist and founder of the African Folktales Project. In Part 2 of her interview with SARA BUBBER, Wakanyi shares the value of storytelling, passing down wisdom through generations, her Kikuyu culture, and how we are all indigenous global citizens.

7 mins read
Heartfulness eMagazine
November 2021

The Vaccine's Last Mile Problem

India is racing to vaccinate its villages, including many in remote and desperately poor areas where suspicion of the government’s motives runs deep

10+ mins read
Bloomberg Businessweek
November 15, 2021

India's Fintech Boom

A government-backed system of digital payments has set offa wave of innovation

3 mins read
Bloomberg Businessweek
November 08, 2021

THE GAME CHANGER

INSIDE DHD’S RECORD-SETTING DURAMAX

2 mins read
Diesel World
November 2021

Building Community Through Education

KIRAN BIR SETHI is changing the experience of childhood in Indian cities through her education curriculum and initiatives to build healthy relationships between students and their communities. Here she is interviewed by KASHISH KALWANI.

10+ mins read
Heartfulness eMagazine
September 2021

Granny Chic Galore!

A homeowner’s holiday décor is an homage to Christmas at her grandma’s house.

5 mins read
Cottages and Bungalows
FMD Christmas 21