Special Events in Malls
Shopping Centre News|November 2020
Shopping Centre News brings you a detailed look at some of the most engaging mall activities/events/ launches across the country…

Viviana Mall Rolls Out #DiwaliYourWay campaign

As the festive season is nearing its crescendo, Viviana Mall, too has taken an initiative to lift the spirits of its patrons by offering them with some exciting offers through its ‘Shop N Win’ contest.

The ‘Shop N Win’ contest by Viviana Mall provides the shoppers, an opportunity to register for a lucky draw with due conditions apply. A customer shopping from the mall over a certain amount, will be eligible to register for this lucky draw. During the offer period, the mall would announce a winner daily to gift gold coins as part of ‘Shop N Win’ takeaway. Immediately after Diwali, which is after the end of the offer period, a final mega lucky draw will be conducted to select one winner who would bag Hyundai Venue as a bumper gift from Viviana Mall.

This year, festivities is not just about the offers and sale at the mall that encourages the patrons shop or win prizes, but Viviana Mall has also launched, #DiwaliYourWay campaign on its social media, to add on to the festive spirit of the shoppers. The campaign is all about awakening the feeling of self-love amongst the customers.

While the outbreak of a pandemic has cast a shadow on festivities and celebrations, this popular destination mall is all set to light up the mood, and is encouraging the shoppers to be cheerful, celebrate and make memories with their own self. With the launch of this new campaign and offers, Viviana Mall appeal to its patrons, to find one reason to shop for themselves during festivities; be it purchasing a new dress, redecorating the house, eating favourite foods, buying a gift for loved ones or pampering themselves. And the mall aims to help fulfil just that by offering a plethora of options under #DiwaliYourWay, which aims to convey one message, ‘Celebrate the festival for your own self and in just your own way’.

The campaign promotes the idea of shopping and treating oneself with gifts this Diwali, which is the time for family get-togethers, celebrations and meet and greets. The mall, with its offers and rewards, is trying to make the festival of lights a memorable one this year too, when the Covid-19 pandemic has put a dampener on social gatherings and celebrations.

“Let us make this Diwali the best of the times for us, given the adversities that we were faced with a few months ago. During the pandemic, people have been faced with several hardships, therefore, we must ensure not to miss out on the celebrations to light up our family lives. However, we are confident that this campaign is sure to get people back in the mood to celebrate, as celebrations are just what we need to lift their spirits and pamper themselves. We are here to make this Diwali a memorable occasion for our patrons,” said Rima Kirtikar, Chief Marketing Officer, Viviana Mall.

Viviana Mall promotes the idea of encouraging the shoppers to shop and make the most of the festive season. It is about boosting morale amid tough times. The campaign says, ‘This year at Viviana Mall, you are the celebration.’ So even though the festivities will be more contained in the wake of the pandemic, people can still go and shop for themselves, create memories and rejoice the moments with family.

“It’s been a tough year, but we all have survived it, and now it’s time to shine and celebrate festivals in a new normal way. This year, along with our various campaigns, we have ‘Shop N Win’ offers for customers during the festivities. Besides, as a responsible shopping centre, we have ensured to take all the precautions to make our premises safe,” said Gurvineet Singh, Chief Executive Officer, Viviana Mall

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