Ease of access to customers across multiple channels is our USP, says Modern Bazaar's Kunaal Kumar
Progressive Grocer|December 2020
MODERN BAZAAR WAS ESTABLISHED IN THE YEAR 1971, WHEN FOUNDER VISHWANT KUMAR REALISED THAT THERE WAS A DISCERNING CONSUMER WHO WAS LOOKING FOR A BETTER AND WIDER RANGE OF CONSUMABLE PRODUCTS WITHOUT HAVING TO TRAVEL ABROAD FOR THEM. IT WAS INDIA’S FIRST SUPERMARKET WHICH PROVIDED THE CUSTOMER WITH A WIDE RANGE OF QUALITY PRODUCTS FROM ACROSS THE WORLD AND UNDER ONE ROOF...…

Modern Bazaar was the brainchild of the late Vishwant Kumar. The brand started operations from Vasant Vihar in New Delhi in the year 1971. Vishwant Kumar realised that there was a discerning consumer who was looking for a better and wider range of consumable products without having to travel abroad for them and thus Modern Bazaar was born. At that time, it was India’s first supermarket which provided the customer with a wide range of quality products from across the world and under one roof.

Since its inception Modern Bazaar has operated as a single store entity, however a major fire in 2004 burnt it down completely. In 2005 Kunaal Kumar, who had joined the family business in 1991, opened a new store – in Vasant Vihar again. Having re-established the brand once again he then ventured out into other areas/markets and over the next few years branches were setup at regular intervals across Delhi and Gurugram.

Currently there are 12 stores operating in Delhi & NCR. In an exclusive interview with Progressive Grocer Bureau, Kunaal Kumar, Managing Director, Modern Bazaar spoke about the brand’s strategies during the pandemic, its major customer value proposition, and the top technologies they are looking at adopting over the next one year.

Excerpts from the Interview:

How is Modern Bazaar different from others in the same category?

Over the past 57 years Modern Bazaar has established itself as a premier brand in the Food and Grocery retail segment. The differentiator between us and the competition is that we are constantly working on and evolving our store formats to provide customers with a unique shopping experience with a live bakery, fresh foods counter and a café in addition to the normal range of products.

What’s your market presence?

We are currently operating 12 stores in Delhi and NCR. Aside from this, we are also present online through our website and mobile app.

What is the location strategy for your stores? Which locations do you prefer and what part do they play in your store sales?

Our strategy is to have a presence in all the key locations across Delhi and NCR so that we are able to reach out to as many customers as possible either through the direct presence of a branch or through the home delivery platform.

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