Happy Bar was launched a year-and-a-half ago by a bunch of health and food enthusiasts who strive towards good health and great taste. The brand has a predominant presence in South India in the cities of Karnataka, Andhra Pradesh, and Telangana. It has recently expanded to Pune and Mumbai as well.
Happy Bar is available online and is targeting a pan-India expansion plan in the coming three months. In an exclusive interaction with Progressive Grocer, Venu Thotakura, Founder & CEO and Kamini Jha, Head of Alliances, Happy Bars talk about the popularity, success, key achievements, and future plans of the brand. Excerpts...
How did you come up with the idea of energy bars?
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