For close to two decades, Juliana Mattar has been in the business of experiences and emotions as the CEO of Motion For Impact, an agency that specializes in developing sensorial brand experiences for clients. Everything Motion For Impact does is driven by the fact that people are people wherever they may be, from formal business settings to casual get-togethers, and are always using their senses to navigate the world.
By understanding this human quality, Motion For Impact tries to evoke the same energy people get from watching a gripping performance and translates it into a brand event. By listening to music or looking at beautiful art, this allows businesses to boost engagement with audiences by truly immersing them in a brand story to create a lasting impression.
How did Motion For Impact come about, and what milestones has the company achieved?
I founded Motion For Impact in 2004 and we work with both B2B and B2C clients who wish to take a unique approach to customer and stakeholder engagement by creating sensorial brand experiences that tap directly into the core of what makes us human.
We’ve had many things to celebrate throughout our journey to date, however, there are a few moments that stand out. First, I’ve been privileged to manage exceptional talent with global experience in areas like design, production, and communications. We’ve scaled back and forth in size over the years to align with client demands, but every addition to the team has been indicative of our increasing capabilities.
This story is from the September 2021 edition of PORTFOLIO Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2021 edition of PORTFOLIO Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
To Have And To Hold
Marquis QSquare has opened its major showroom at a new location in Marina Square.
A New Pony In Town
The Pagani Huayra R may well be a high-tech car disguised as a hypercar.
Festive Feasting For The Holidays
Presenting some of the season’s most sumptuous delights, which can be enjoyed at home or at these top tables and hotels
Restaurants And Chefs That Are Bringing All New Dining Experiences
A selection of familiar restaurants and chefs that are bringing all new dining experiences
The Only Cause
The ninth edition of the biennial Only Watch charity auction welcomes over 50 brands and watchmakers presenting their pièce unique.
A Closer Look At Residential Investment Options In London
A closer look at residential investment options in London could easily yield attractive possibilities.
What Makes NTT Ltd The Best Partner For A Company's Digital Transformation?
What makes NTT Ltd. the best partner for a company’s digital transformation? Its CEO for Asia Pacific, John Lombard, tells all.
THEY CALLED IT
Nidhi Gupta, Co-Founder & CEO of Portcast, shares how technology has significantly shaped the logistics sector and how her start-up company is aiming to create a logistics data company from Singapore, for the world.
Asking the right questions
As VP Bank sets its eyes on the Asian market, its newly appointed Asia CEO Pamela Hsu Phua is leading the charge by getting to the bottom of what clients really want.
Modern Korean Flavors, Irresistible Yakiniku, And A New Champagne Forward Concept
This month, look forward to fabulous feasts comprised of modern Korean flavors, irresistible yakiniku, and a new champagne forward concept in the heart of Orchard Road