BEJEWELLED SPLENDOUR
MARWAR India|November - December 2020
Whether you are a traditional bride or a daring trendsetter looking for unique bridal jewellery, here are top jewellery houses decoding the latest trends for your big day.
NEHA REGE

If the lifestyles of Marwaris have evolved to become more lavish and opulent over the years, then so have their weddings. Understandably then, the Marwari bride has become more invested in standing out on her big day. She knows well that wearing jewellery that is the very best and is also in keeping with the mood of the season can make her the cynosure of all eyes. At the same time, she wants to choose pieces that she will love and treasure forever. But shopping for wedding jewellery is not easy for a bride-to-be today, as the gamut of offerings in the market makes it difficult to understand what’s trending and what’s not.

Three leading jewellery houses—Dhanvi Diamond, Raniwala 1881 and Shivin Jewellers Jaipur—cue us in on the season’s jewellery preferences, as well as the top trends for the season.

WAVE OF CHANGE

Brides-to-be are often led to believe that they must wear heavy jewellery on the wedding day, but more and more Marwari women today prefer distinct, personalised and statement-making pieces that do not overpower their look but rather work in harmony with their entire wedding ensemble. Speaking about this changing outlook, Mihir Jain, Brand Development & Design Head, Shivin Jewellers Jaipur, (a luxury jewellery boutique founded in Jaipur in 1983), says, “Marwari brides have developed a modern mindset. We have observed an increased demand from them for one-of-a-kind pieces with intricate floral motifs. They are also opting for pastel enamel polki pieces in pink and firoza meena.” This, he says, is a gradual transition from the jewellery with oversized polkis, red and green meenakari work and baroque pearls set in abstract layouts that are usually a part of every Marwari woman’s wardrobe.

Echoing similar views, Abhishek Raniwala, Co-founder, Raniwala 1881 (a Jaipur-based jewellery house that is considered a purveyor of the heritage craft of jadau), says, “The tastes of Marwari brides have become much more refined—so they now appreciate more nuanced pieces with intricate craftsmanship.” According to him, jewellery featuring classic gemstones such as emeralds and rubies are still popular, but there is an increasing acceptance of jewellery with coloured stones in pastel tones.

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