All over the globe, diets that limit or exclude meat are being favoured. Plant-based meal was, till about a decade ago, often viewed as weird or extreme – more the domain of hippies and activists than of large number of everyday people. In India meat-free diet can be traced back to Indus Valley civilization, and a great reverence and respect for animal life shows up in many religious and cultural texts. Three major religions of India - Hinduism, Buddhism and Jainism - all encourage their followers to practice ahimsa (non-violence toward other living beings). But now it is advocated for health and other reasons. Tata Memorial Hospital has released a video on social media which shows synthetic steroids being pumped into chickens to fatten them. These chickens, injected with poisonous concoctions, when eaten, can have alarming and disastrous effect on consumers. Today, according to the hospital sources, one in every four human beings has cancer.
Thus religious fervor is not the only cause for popularity of vegetarian diet. Today, it is found that more and more people are turning to vegetarianism. And it has nothing to do with religion! So why is vegetarian food becoming, increasingly, the preferred food?
Aungshuman Chakraborty - Executive Chef, The Leela Mumbai avers, “Vegetarian food has always been important in India because of our culture and beliefs.
However, lately, vegetarian food is becoming popular purely because of health reasons. People now realise that consumption of Non-vegetarian food more than a limit has adverse effect on one’s health.
This story is from the December 2019 - January 2020 edition of Food & Beverage Business Review.
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This story is from the December 2019 - January 2020 edition of Food & Beverage Business Review.
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