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PDOGG (KANG HYO-WON)
Fast Company
|Winter 2020/2021
“WE COMMUNICATE A LOT.”
CHIEF PRODUCER, BIG HIT ENTERTAINMENT (HOME TO KOREAN HITMAKERS BTS)
As a producer, I think the most important thing is to highlight the strengths of each artist. We need to make sure that each voice strikes a balance in the context of the entire song. “Dynamite” was originally composed of vocals, so we had to find a way to make sure that all seven of our members in BTS could be reflected in a natural way.
I try to make it a comfortable environment where I provide motivation for further exploration. If there are ideas from the artist that I feel need to be built up a bit more, then I try to explain it to them and provide some sort of guidance. All of this is based on absolute trust between the artist and the producers. Whether it’s BTS or [fellow Big Hit group] Tomorrow x Together or even our trainees, we communicate a lot with the artist before their debut, when they’re still training. This builds trust over time and motivates them from a very early period of their career.
This story is from the Winter 2020/2021 edition of Fast Company.
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