DESTROY YOUR BOUNDARIES
Entrepreneur|Startups Spring 2021
Last year taught us about what’s possible. This year, let’s put that lesson to maximum use.
JASON FEIFER

Have you ever seen a dog that’s trained with an electronic collar? It’s quite a thing. They learn where their boundary is and then never cross it. It’s as if they’re stuck behind an invisible wall.

Now here’s a horrifying idea: We humans are a lot like those dogs. We also stop short of invisible walls. We’ve done it our entire careers. But unlike dogs, we often make those boundaries ourselves.

That was my big takeaway from the year 2020— because it was the year a lot of those invisible walls came down. We stopped ruling out ideas just because they seemed hard or inconvenient.

We stopped hewing to old dogma about the way things have to be done. We were pushed out of our comfort zones, out past those boundaries, and we discovered everything we were missing. New ideas and new courage flowed as a result. Then we started to reinvent. To rediscover. To expand our lives and our businesses.

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