NEW CONSUMPTION MODELS DROVE EA SALES BY 100%

The pandemic has been one of the most disruptive yet transformational events for businesses across the globe. At Cisco, the focus has been to help customers, partners, and the industry stay up and running during this time. As companies start operating in the next normal, Cisco is enabling businesses to become more resilient and agile as they accelerate their digital transformation. In an interview with Dataquest, Cisco India and SAARC’s Managing Director for Commercial Sales, Sudhir Nayar, explains how the company is transforming its business model, pivoting a majority of its portfolio to be delivered as a service to help future-proof businesses in the new world. Excerpts:

- SUDHIR NAYAR

The pandemic has led to a business continuity challenge at an unprecedented scale. How are players like Cisco enabling businesses to become resilient in the post CoViD-19 world?

In the new normal, the ability of organizations to pivot and adapt their business and workforce models will determine their success. recognizing this, small to large scale enterprises are exploring a new way to conduct business – they are looking at a hybrid work environment, virtualizing their workflows, moving their processes to the cloud, automating their supply chains, etc. in this journey, organizations need to prioritize developing an agile and flexible infrastructure and recalibrate for changing employee and customer experiences. the aim, ultimately, is to build a resilient digital enterprise, where three things are crucial:

• No compromise on employee/customer safety, security, productivity, and experience across a flexible distributed working/business environment

• Flexibility to shift and scale IT capacity, capability, and resources where the demand lies and as the market environment evolves

• Ability to develop and automate new capabilities in an agile manner as the business need arises to help make this transition easy and seamless for our customers, Cisco is bringing the capabilities of a resilient technology infrastructure that can help them work from anywhere, collaborate from any device, manage from anywhere (automation, analytics, assurance, and policy), and maximize experience and productivity, by serving distributed workers and things with distributed applications and cloud services, with security at the front and center of it all, because the threat landscape has not only widened but become far more complicated.