Business
BW Businessworld
India Growth Strategy Accelerates Expansion
SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more
1 min |
May 16, 2026
BW Businessworld
Advertising Moves Business Metrics
AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts
3 min |
May 16, 2026
BW Businessworld
Future Of Marketing Belongs To Human Imagination
Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL
3 min |
May 16, 2026
BW Businessworld
The New Agency Mandate
HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief
3 min |
May 16, 2026
BW Businessworld
SWEET 40s
Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with
3 min |
May 16, 2026
BW Businessworld
India, Museums, and the Restitution of Heritage
Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.
4 min |
May 16, 2026
BW Businessworld
Milking Growth The New Way
As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth
5 min |
May 16, 2026
BW Businessworld
WPP's Reset In The Storm
With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough
6 min |
May 16, 2026
BW Businessworld
Marketing Is Evolving Into A Technology Function
In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion
3 min |
May 16, 2026
BW Businessworld
The Real Marketing Battle
ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success
2 min |
May 16, 2026
BW Businessworld
Algorithms. Attention. Affection.
PATHAK explains why the future of advertising will be shaped by human emotion, not just machine intelligence
3 min |
May 16, 2026
BW Businessworld
Media Moves To The Centre
Inaconversation with ANNURAG BATRA, PRASANTH KUMAR, CEO, WPP Media South Asia, explains why media’s next phase willbe shaped by Al, integration, accountability and sharper business outcomes
4 min |
May 16, 2026
BW Businessworld
"AI Lets Every Marketer Raise Their Game"
DUNCAN EGAN, Vice President of Enterprise Marketing, Asia Pacific & Japan, Adobe, says AI is helping enterprise marketers automate execution, sharpen strategy and rethink how brands create content for both humans and agents in this conversation with BW Businessworld's Noor Fathima Warsia
3 min |
May 16, 2026
BW Businessworld
Innovation Without Imagination Is Just Automation
As AI reshapes marketing, brands that balance technology with empathy, creativity and cultural relevance will build deeper consumer connections, says Roy
3 min |
May 16, 2026
BW Businessworld
COSTS OF GULF WAR: Road to Nowhere
GREAT POWERS, writes the celebrated historian Arnold Toynbee, do not get destroyed; they destroy themselves.
3 min |
May 16, 2026
BW Businessworld
Narendra Modi: India's Most Effective Political Phenomenon Ever
Shubhranshu Singh explains why Narendra Modi's political dominance is defined less by scale and more by repeatability in a fragmented democracy
5 min |
May 16, 2026
BW Businessworld
Constantly Complaining: Seasonal Sorrows
WHAT A PIECE of work is Man” wrote William Shakespeare in Hamlet, extolling the virtues of the human race.
2 min |
May 16, 2026
BW Businessworld
"Scale Only Matters If It Is Intelligently Applied"
TONY HARRADINE, CEO, Omnicom Media Asia Pacific, on integration, client trust, Al, talent economics and India's role in the network, in conversation with ANNURAG BATRA, Chairman and Editor-in-Chief, BW Businessworld. Excerpts
3 min |
May 16, 2026
BW Businessworld
Everything You Love In Your Life, You Owe To Creativity'
ROB REILLY, Chief Creative Officer, WPP, discusses creative identity, Al as an enhancer and why the next era will still need human taste, craft and courage in a conversation with Noor Fathima Warsia
2 min |
May 16, 2026
BW Businessworld
“We Are Creating An Ecosystem Where Industry Feels Confident To Invest”
In an exclusive interaction with BW Businessworld's Ruhail Amin, ALOK KUMAR, Additional Chief Secretary, Industrial Development, MSME and NRI Affairs, Government of Uttar Pradesh, discusses the state's trillion-dollar economy ambition, infrastructure-led growth, GCC opportunities, MSME exports and the state's evolving investment story
6 min |
May 16, 2026
BW Businessworld
The Rs 2 Lakh Crore Creativity Test
As Al rewires India's advertising economy, the next growth advantage will come from brands that combine imagination, intelligence and innovation
3 min |
May 16, 2026
BW Businessworld
"EVERY BUSINESS NEEDS A FOUR- QUADRANT INVESTMENT FRAMEWORK"
VAIBHAV SURANA, CFO, Lubrizol IMEA, is a finance veteran who has worked across consultancies, engineering firms, automation companies, and FMCG. In a chat with BW Businessworld's Savi Khanna, he discusses why capital discipline is no longer about cutting costs, how sustainability and margins must be treated as one conversation, the four-quadrant investment framework he carries from Honeywell to Lubrizol, and more. Excerpts
6 min |
May 16, 2026
BW Businessworld
“Change Has To Be Meaningful”
KARTIK SHARMA, Chief Executive Officer, Omnicom Media India, inan interview with BW Businessworld’s Noor Fathima Warsia, discusses integration, capability building, talent, the priorities defining 2026, and more
4 min |
May 16, 2026
BW Businessworld
Colgate & Ogilvy India Find Emotional Gold In Simplicity
The brand's latest film, featuring Prateik Smita Patil, turns a deeply personal story into a universal reflection on motherhood, memory and emotional inheritance
2 min |
May 16, 2026
BW Businessworld
LITIGATION HAPPY NATION
AN ESTIMATED five crore cases are pending at various levels in our courts.
3 min |
May 16, 2026
BW Businessworld
The Evidence Behind ESG
As sustainability reporting becomes more rigorous, Larsen & Toubro is building digital systems, supplier capability and auditready data across its operations Team BW
3 min |
May 16, 2026
BW Businessworld
Can Algorithms Create Iconic Brands?
Iconic brand campaigns are rarely the result of purely data-driven analysis. Human insight, empathy and creative risk-taking are what go into making them successful, believes Jha
3 min |
May 16, 2026
BW Businessworld
Smarter Marketing For All
Lenovo India's CHANDRIKA JAIN, in an exclusive conversation with BW Businessworld's Reema Bhaduri, talks about blending culture, creativity and Al, long-term creator partnerships and why CTV now delivers scale, attention and measurable impact for the brand. Excerpts
3 min |
May 16, 2026
BW Businessworld
"Energy Security Is Accelerating Renewable Adoption"
In an interaction with BW Businessworld's Urvi Shrivastav, SIDDHARTH BHATIA, MD and CEO, Oyster Renewable and AB Energia, spoke about India's progress towards its 500 GW renewable energy target by 2030, the evolving role of open access policies, the commercial reality of battery storage and how recent geopolitical tensions are further strengthening the global and domestic push towards energy independence through renewable energy adoption
3 min |
May 16, 2026
BW Businessworld
Culture, Code & Creativity
As algorithms reshape consumer journeys, Ferrero India's KAPUSWALA argues that technology alone cannot build brands without emotional intelligence, human insight, and culturally relevant storytelling at its core
3 min |