Try GOLD - Free
In Search Of The Africa Manifesto
Businessworld
|February 2, 2019
Why India needs an integrated approach to up its investment numbers in Africa and why it must match the political outreach with a robust economic model for the continent.
Africa had six of the world’s 10 fastest-growing economies in 2018, according to a World Bank report. Take a look at these numbers. The report pegs East African country Ethiopia’s growth at 8.2 percent, West African nation Ghana’s at continent leading 8.3 percent followed by Cote d’Ivoire’s 7.2 percent, Djiboti’s 7 percent, Senegal’s 6.9 percent, and Tanzania’s 6.8 percent. Another Central African country Rwanda, which overcame along political and ethnic crisis, grew at 8 percent during 2001-2015.
A report by the United Nations Conference on Trade and Development (Unctad) titled ‘World Investment Report for 2018’, Indian FDI in Africa in 2016-17 at $14 billion was even lower than it was in 2011-12 at $16 billion. In fact, with the exception of the 2015 figures, which jumped due to a single investment of $2.6 billion by ONGC Videsh (OVL) for a stake in the Rovuma gas field of Mozambique in 2014, Indian investment in Africa has been steadily decreasing year on year since 2014. In the larger scheme of things, where the global economy and investment footprints come into play, the decreasing investment figures are a cause of concern.
One of the issues has been that the current climate of investment in African countries itself — the country has seen FDI flows drop 21 percent in 2016-17 according to Unctad. Still, India is the only big investor in Africa to have reduced its investment. China, for example, increased investment from 2011-12, when its investment levels were identical to India’s at $16 billion, to a massive $40 billion in 2016-17.
This story is from the February 2, 2019 edition of Businessworld.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Businessworld
BW Businessworld
India Growth Strategy Accelerates Expansion
SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more
1 mins
May 16, 2026
BW Businessworld
Advertising Moves Business Metrics
AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts
3 mins
May 16, 2026
BW Businessworld
Future Of Marketing Belongs To Human Imagination
Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL
3 mins
May 16, 2026
BW Businessworld
The New Agency Mandate
HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief
3 mins
May 16, 2026
BW Businessworld
SWEET 40s
Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with
3 mins
May 16, 2026
BW Businessworld
India, Museums, and the Restitution of Heritage
Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.
4 mins
May 16, 2026
BW Businessworld
Milking Growth The New Way
As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth
5 mins
May 16, 2026
BW Businessworld
WPP's Reset In The Storm
With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough
6 mins
May 16, 2026
BW Businessworld
Marketing Is Evolving Into A Technology Function
In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion
3 mins
May 16, 2026
BW Businessworld
The Real Marketing Battle
ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success
2 mins
May 16, 2026
Translate
Change font size
