IT'S TIME TO TUNE INTO INDIA!
Businessworld|October 31, 2021
SENSATIONALISM SELLS in the news media. The negative narratives bring eyeballs and attention and good revenues subsequently. If you are a news TV organisation or a news TV editor, you know that if you do a story where you show a subject (even if it’s a country and its citizens) whose inadequacies you amplify in negative light, you can use it to terrorise your audience and get everyone else to fall in line.
Annurag Batra

Before I get into the merits of what I am about to deep dive into and delve into, let me say that I am a global traveller and love Hollywood movies. I would like to see both my kids study in Ivy League universities in America. I am fascinated by America, its culture and its stock markets, the culture of innovation that solves problems and creates huge companies and entrepreneurs. I even share my birthday with a two-time American President, Lyndon B. Johnson. I can go on about my love for America and everything American. I admire CNN and love the way the new content and packaging of content – both news and branded content.

Respect CNN and BBC

I have CNN International as my default channel and I watch CNN for two to four hours every day and more like six hours on Sunday. I never miss two shows on CNN International every Sunday, GPS by Fareed Zakaria and Reliable Sources by Brian Stelter. If I miss these shows because of some very important development, the shows are recorded and I watch them later. I have recommended both shows to a humongous number of people, both in media and business. The count would definitely be more than 1,000.

Like a lot of Indians who had interest in world politics and world media, I grew up watching CNN post the Iraq war and news stalwarts like Riz Khan were the anchors I grew up watching. Almost 12 years back I even got Riz Khan to come and speak at my exchange4media news broadcast conference which is titled News Next. I know almost every major anchor and news presenter and reporter on CNN. I am a CNN aficionado and am glued to CNN mostly every day.

The BBC is an organisation I respect and feel that as a news product, it is superlative. I grew up watching the Hard Talk show with Tim Sebastian and with the subsequent new show hosts. The BBC’s s Click is among my favourite shows. We in India, as in under the ambit of exchange4media, have hosted Mathew Amroliwallah and I must say he is superb.

I once went to the then BBC India Business Head, Sunita Rajan’s wedding. Of course, I was delighted to be present on her special day, but honestly the icing on the cake was a one-hour conversation with Tim Sebastian. I know every major anchor and the name of the shows on BBC. I can say BBC is my second go-to news platform after CNN.

I can go on sharing how much I consume CNN and BBC, and how much I respect them and watch them and are influenced by them and what they put out. I can say that CNN is an American’s view of the world and of American interests while looking at broad developments across the world and bringing live events into our homes.

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