Delta Electronics - The Power House of Data Center Business in India

Deepak Singh Thakur, Business Head, CISBU-MCIS India & SAARC Region, Delta Electronics India Private Limited, a market leader in the industry, is set to chart a dynamic strategy in bringing about a paradigm shift in the digital space in India. He shares with BT the strength, scope and future of Delta's data centre vertical/segment addressing the digitization needs of the Indian market and expanding its market base with sustainability at the core in whatever the company does.

- Deepak Singh Thakur

Businesses are recovering from the aftermath of the Covid pandemic. How did Delta survive the challenges and the take-away from the experience?

In the last two years of the Covid pandemic, we have witnessed relationships of companies- viz-customers being impacted across industries. Lockdowns and drastic curtailing of movement posed the gravest challenges compelling industries to explore innovative ways to engage with their customers. Delta promptly switched to online interactions with key accounts that readily adapted to the new mode of communication realising that it is the only way forward. A perceptible impact on the supply chain, logistics and price hike were other areas of concern. We also learnt lessons on cost-saving, how to optimise procurement and plan travel strategy, and the fact that we could still function on reduced budgets i.e., without being expensive we can still deliver. Pruning superfluous expenses, which were conventionally thought to be necessary or indispensable, was another big change.

How did Delta's business fare during the pandemic?

We have experienced impacts of two kinds - the increase in demand and drop in demand. As we cater to data centre as a customer segment, we witnessed a marked boost in demand for online communication. So, that is where Delta's Data Centre market share segment is doing very well. On the other side we faced the brunt of huge government projects getting delayed and by adopting 'work from home' strategy new projects of corporate campuses were put on hold or shelved. With mobility being affected, manufacturing/production was affected and also demand for many products came down. Delta came out unscathed because we were catering to high demand from data centre and IT segment, compensating other setbacks. Even in crisis, Delta moved on an even keel.