Shivam Soni, the CEO, Beyoung, also believes that there has been a significant rise in demand for winter wear post-COVID. “I believe the winter wear market in India is extremely diverse. You will need both overcoats and hoodies to handle the weather. Yes, change has occurred with a rise in demand for winter shopping after COVID. People could not shop much for sweaters and jackets when at home because their old sweaters were enough, but there is demand now,” he adds.
Echoing his opinion is Shaan Shah, CEO & Co-founder, Freakins India, who also believes that India, known for its diversity in terms of both culture and weather, has different weather patterns across the country. Winter in India lasts for a different duration in different regions, an average of three to four months. Hence, the Indian winter wear market is extremely fragmented. He says, “Up North, heavy clothing is used, whereas in the central and western region, light winter clothing would satisfy the needs and the South has pleasant weather with no need for a separate winter wardrobe.”
This story is from the November 2021 edition of Business Of Fashion.
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This story is from the November 2021 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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