When COVID-19 hit, digitalisation became a buzzword and every business in the sector began to adapt to the digital way. Post its being declared a pandemic, brick-and-mortar retailers closed their stores due to the many curbs and took the omnichannel way of doing business. Along with all other functions, the supply chain, too, adopted digital technologies to give a better experience to the customer. Today, with customers viewing same-day deliveries as a necessity rather than a privilege and their buying behaviour having changed drastically, the supply chain is emerging as a crucial factor to enhancing the customer experience (CX) and driving heavy sales for retailers.
Panellists
Anil Menon, Head of IT, LuLu Group India
Anurag Saxena, CIO, BIBA
Atul Mehta, COO, Shiprocket
Gurukeerthi Gurunathan, CoFounder & CTO, Caratlane
Manoj Patel, CIO, House of Anita Dongre
Prashant Bokil, CTO, Being Human
Ranjan Sharma, CIO and Head of Supply Chain, Captive eCommerce & Quality Assurance, Bestseller India
Satish Panchapakesan, Sr. VicePresident and Chief Information Officer, Arvind Fashions
Session Moderator: Siju Narayan, Retail Industry Practitioner and Chief Experience Officer, Rexemptor Consult
At a session (powered by Shiprocket) hosted during the recently-concluded Phygital Retail Convention at Renaissance Hotel, Mumbai on the 10th and 11th of November, panellists further deliberated on the importance of ‘last-mile’ in today’s dynamic business environment.
CX and the Supply Chain
This story is from the December 2021 edition of Business Of Fashion.
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This story is from the December 2021 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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