RETAILERS GET SERIOUS ABOUT CASUAL WEAR AS IT TAKES CENTRESTAGE IN GLOBAL FASHION
Business Of Fashion|March 2021
In the last year, consumer inclination towards casual wear has increased manifolds due to the COVID-19 pandemic. As the world became restricted to their homes, fashion senses started gravitating towards comfortable and presentable clothes that can easily transition from work from home to grocery-runs and social-media appearances.

The fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualization has swept through global fashion sensibilities with unflinching determination and today, it has entrenched its stronghold as a wardrobe staple throughout the world. Reports suggest that more than one-third of the global population has embraced casual wear in the few years and the trend exhibits no signs of waning.

In fact, in the last year, consumer inclination towards casual wear has increased manifolds due to the COVID-19 pandemic. As the world became restricted to their homes, fashion senses started gravitating towards comfortable and presentable clothes that can easily transition from work from home to grocery-runs and social-media appearances. Thus, demand for casual wear skyrocketed globally after the lockdown.

“It has been a year since the lockdown triggered new trends in fashion with people finding new ways of adjusting to the new normal. Over the last six weeks, we have seen a shift from loungewear to casual and smart wear. Initially, we saw an upsurge in fashion essentials, as consumers were prioritizing comfort and investing in apparel that were stylishly comfortable and allowed them to slounge. At Westside, during and post the lockdown, we saw an amazing response on our range of fashion essentials that comprised of updated basics in mood refreshing colours and patterns of the seasons. We focused on creating looks that were both comfortable and presentable - all at an unexpected value,” says Umashan Naidoo, HeadCustomer & Beauty, Westside.

“With the Work-from-Home model and offices operating with limited staff, there certainly has been an impact on workwear-wardrobe choices. Power Dressing, the way we see it, is out. People have gravitated to Smart Casual and this shift is a very instinctive thing isn’t it, of us humans adapting to change. In this case, responding by way of choice of attire, where ‘live easy’ appears to be the new norm,” says Sirish Kumar, Director, Astormueller Shoes India Pvt. Ltd.

“2020 has impacted every aspect of our lives. As we continue to battle the pandemic, the textiles and apparel industry within India as well as the world experienced unprecedented disruptions. The pandemic has thrown light upon the urgent need for consumers as well as organizations to focus on sustainable choices, products and processes. And to that effect, sustainable fashion has accelerated to centre stage within the industry. The sustainable fashion trends of the future are heavily influenced by the events of today, which could never have been predicted. As we look towards 2021 and gradually recover, we believe that the changing consumer attitude will continue to encourage the industry to embrace sustainability at all levels. With the COVID-19 pandemic, more changes have been brought to the already transforming fashion and textile industries. E-commerce platforms fueled sales for apparel brands during the pandemic,” says Avinash Mane, Commercial Head, South Asia, Lenzing Group.

“The Coronavirus has really affected the fashion industry on all manner of different levels. Despite the high fashion world being put on hold, digital demand has actually been high for products and clothing items that people equate with comfort. The current comfort buying trends have also seen a spike in slippers and a fair amount in streetwear. With the pandemic disallowing socializing, shoppers are also preferring comfort wear slippers or shoes over formal footwear. We believe, more and more organisations will adopt hybrid models (of working) once people will come back (to office),” says Ishaan Sachdeva, Director, Alberto Torresi.

“Indeed, pandemic has changed a lot of things- in terms of fashion too. Casual wear has captured the market in a way that it has never done before, whereas formal wear has taken a setback. ‘Comfort’ is now the key in new normal. People are working from home so formal wear is no more a necessity. Infact, most corporate offices have given relaxation on the work wear. The shift towards comfort and casual wear was already happening and COVID circumstances has proved to be a major catalyst towards the same. People are more and more confident enough to own their skin and wear what they are comfortable with,” says Ashish Jain, CEO & Director, Von Wellx Germany- India.

Analyzing the Influencers

While comfort and functionality are supposedly the two most important aspects of any apparel, a look through history reveals that these words deserved little to no attention in fashion hitherto. And this is where casual wear created magic!

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM BUSINESS OF FASHIONView All

THE PANT PROJECT LAUNCHES

NEW PANT20 COLLECTION

2 mins read
Business Of Fashion
May 2021

SUSTAINABILITY, GROWTH DRIVER FOR FASHION AND TEXTILES

Sustainability in the heart of fashion business helps the world to be a better place in more ways than one. Investing in sustainable practices can deliver never-before opportunities in business expansion and differentiation for products, brands, companies and all partners in the value chain.

7 mins read
Business Of Fashion
May 2021

NYKAA FASHION LAUNCHES CANDERE BY KALYAN JEWELLERS

The first fine jewellery brand on the platform with a classic and contemporary new collection

2 mins read
Business Of Fashion
May 2021

LIVA REVIVA A BREAKTHROUGH INNOVATIONS IN RECYCLING OF FASHION INDUSTRY WASTE, FROM BIRLA CELLULOSE

The fashion Industry would need all the value chain partners to engage and work in unison to make fashion circulars. Birla Cellulose has developed its cutting edge technology for recycling fashion industry waste and transforming them into fresh fibres. Birla Cellulose is collaborating actively with its upstream and downstream partners with an aim to create a bigger and broader impact on circularity in the fashion industry.

5 mins read
Business Of Fashion
May 2021

LENZING AG: A FORCE FOR RESPONSIBLE FASHION CREATION

From inventing TENCEL™ modal fi bers in the 1960s to TENCEL™ lyocell in 1990s and more recently, LENZING ECOVERO™, Lenzing innovations have been crucial in elevating fashion to being a force for good…

5 mins read
Business Of Fashion
May 2021

FABALLEY'S PARENT COMPANY RAISES ₹25.50 CR IN FUNDING

Delhi-based fashion house, High Street Essentials (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised ₹25.50 Cr in a round of funding led by its existing investors Elevation Capital, India Quotient, Dominor Holding, and family offices.

2 mins read
Business Of Fashion
May 2021

ELLEMENTRY LAUNCHES NEW STORE IN KOCHI

The store offers an immersive experience with actual settings of living, dining, open kitchen and bar, with Ellementry products displayed all around.

2 mins read
Business Of Fashion
May 2021

ECOLOGICAL INTEGRITY MARRIES FASHION AESTHETIC

Sustainability as a concept focuses on three major factors— social, environmental and economic. Hand-spun, hand-woven fabrics from India hold great potential for ensuring ecological integrity and social wellbeing, while offering unique aesthetic value.

8 mins read
Business Of Fashion
May 2021

BOULEVARD: THE NEW DAILY FOOTWEAR COLLECTION FOR MEN

Presenting an overall footwear option for men that fits all styles of dressing, Woodland surfaces its ultra-trendy & most loved rugged footwear BOULEVARD, for an effortless modish look. Great looks combined with superb comfort, Boulevard is all that you need in your daily footwear collection.

1 min read
Business Of Fashion
May 2021

LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES

In a tête-à-tête with IMAGES Business of Fashion, Avinash Mane, Commercial Head, South Asia, Lenzing Group talks about how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India. He also shares his insights into the Indian textile industry, the role of sustainability as well as the brand’s response to the new connected and discerning consumer.

8 mins read
Business Of Fashion
March 2021
RELATED STORIES

Celebrate Good Times

Travelers again look to special trips to observe life’s milestones.

7 mins read
Global Traveler
June 2021

Cuba Bets Big on Its Own Vaccines

If they prove effective, locally made drugs could be an economic lifeline for the island

4 mins read
Bloomberg Businessweek
May 31 - June 07, 2021 (Double Issue)

SUJATA MASSEY

Sometimes, an idea needs time to incubate until it’s ready to grow. That was the case with Sujata Massey’s series about Perveen Mistry, a woman attorney practicing in India during the 1920s.

10+ mins read
Mystery Scene
Summer #168 2021

VIRUS TESTING STRATEGIES, OPINIONS VARY WIDELY IN US SCHOOLS

Children are having their noses swabbed or saliva sampled at school to test for the coronavirus in cities such as Baltimore, New York and Chicago. In other parts of the U.S., school districts are reluctant to check even students showing signs of illness for COVID-19.

4 mins read
AppleMagazine
AppleMagazine #499

SHOWSTOPPING

THIRTEEN FASCINATING 4X4S from the2020 Fall 4-Wheel Jamboree Nationals

9 mins read
Four Wheeler
July 2021

4X4 PARTY!

Recap of the 39th Annual O’Reilly Auto Parts Fall 4-Wheel Jamboree Nationals

5 mins read
Four Wheeler
July 2021

Klara Landrat & Her Journey with Endometriosis

Klara Landrat is an American-Israeli actress of Polish origin, producer, a writer known for her talent worldwide. She is starring in the Irish TV series – “Gods & Fighting Men” due for release in 2021.

6 mins read
Women Fitness
March 2021

COVID hold lifted, hoping for games soon

Morey playing for Bucksport

1 min read
Island Ad-Vantages
May 20, 2021

Ourlads' Giants draft analysis

A year full of firsts due to the COVID-19 pandemic made the entire process leading up to the 2021 NFL Draft both unorthodox and limited.

7 mins read
The Giant Insider
June/July 2021

HER MAJESTY PEDDLING HOMEMADE HOOCH!

QUEEN ELIZABETH looks like a dowdy, straitlaced granny, but she’s turned into a heck of a bartender — serving up her own brands of homemade hooch!

1 min read
Globe
May 24, 2021