In continuation to celebrate special moments over intimate gatherings with family and friends, Nykaa Fashion, the multi-brand e-commerce platform unveils a new luxury pret collection by couturiers Falguni Shane Peacock who join the growing group of designer labels on the Nykaa Fashion Luxe Store, a destination where the finest from the world of Indian fashion unite.
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ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN
Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.
INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET
The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.
MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES
NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population
PASTELS AND POP
LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE
KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE
Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.
JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION
Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.
BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS
India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.
ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY
Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.
Value E-Commerce: A $40 Billion Opportunity
As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.
How The Cotton & Handloom Industry Is Booming
The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.
The Weddings Must Go On
In its virtual avatar, the Vogue Wedding Show is returning in all its glory from March until June. Here’s a teaser of what lies ahead
A SERIES WITH A SOUL
Ayush Choudhary of Cocoon Fine Rugs collaborates with designers Falguni Shane Peacock for the luxurious Meraki collection of floor coverings
A hopeful ‘reflection': Her Story's new campaign speaks of light at the end of the tunnel
A campaign that promises better times with a message of hope, Reflections by HER STORY is a beautiful visual saga for the introspecting woman of today.
FOR THE GREATER GOOD
Textile expert Falguni Prashant Khalpada’s first instinct when the pandemic struck was to protect the livelihoods of her factory workers, finds Kalwyna Rathod
Nykaa Beauty enters the essentials category
NYKAA Beauty added a new dimension to its product portfolio, launching Home and Travel Care Essentials.
HEY, SOUL SISTER
She’s happy, confident, and the bride’s best friend—Vaani Kapoor aces her bridesmaid duties
They have been defying all odds and setting their own rules. The secret of their successful team work lies in their approach to eclecticism and attention to details.
A Modern Muse
A smiling bride — drenched in the mist of henna, haldi and gajra, and coloured in the shades of love with her wedding outfit — is one of the most beautiful sights in the world. Each outfit of the trousseau is handpicked to render meaning to the nuptial ceremonies and exemplify grace and charm of the newlywed. The contemporary bride, ready to match the pace of the evolving world, keeps an eye on the blooming sartorial trends to put her best fashion foot forward during her wedding.