MUSTANG: A BREED APART SINCE 1987, FOR SOCKS & ACCESSORIES
Business Of Fashion|June 2021
The brand has constantly innovated and developed new product lines to keep pace with the changing market trends. The brand is popularly in demand for their innovation across their manufacturing process, designs, patterns as well as their distribution network.

Mustang Socks & Accessories has been a pioneer in the socks segment with many industry-firsts to their credit. Being one of the leading manufacturers of quality socks in India, the brand makes socks for everyday moments in real life, from work-wear to dinner with family, road trips to being tucked in bed.

Brand Journey

One important reason for the early success of the brand was that it came to the market with a wide offering in terms of design, colour, pattern etc. Catching up to the latest trends, innovation, comfort, product quality and new product development have always been an integral part of the research and development section of the brand. Mustang products are available in over 8000 MBOs pan India.

“We are a family brand catering to - men, women, kids and newborns. We cater to not just regular customers, but also to people with diabetes, blood pressure, swollen feet, wide calves and circulatory problems. Our core strengths are quality, price range and the variety in terms of colour, design and patterns,” says Lubeina Shahpurwala, Partner, Mustang Enterprises.

Mustang understands the responsibility that comes with aspiring to be the best. And, it focuses on eco-friendly processes and products, and pledges its support to ethical trade movements.

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