LENZING UNVEILS PIONEERING TENCEL™ MODAL FIBER WITH INDIGO COLOR TECHNOLOGY TO HELP ELEVATE SUSTAINABILITY IN THE DENIM INDUSTRY
Business Of Fashion|March 2021
TENCEL™ branded modal fiber with Indigo Color technology uses a one-step spun-dyeing process to deliver indigo color whilst using substantially fewer resources. TENCEL™ Modal fibers with Indigo Color technology are awarded with the EU Ecolabel for meeting high environmental standards.

The Lenzing Group is enhancing sustainable offerings for the denim industry with TENCEL™ branded modal fibers with Indigo Color technology. The pioneering Indigo Color technology behind this new market offering incorporates indigo pigment directly into TENCEL™ branded modal fibers using a one-step spun-dyeing process. This delivers superior color fastness relative to conventional indigo dyeing whilst using substantially fewer resources. This innovative offering is awarded with the EU Ecolabel[1], a label of environmental excellence awarded to products meeting high environmental standards throughout their life cycle

Development Of Indigo Color Technology To Enhance Denim Sustainability

The denim industry’s demand for eco-responsible alternatives is growing rapidly, as brands and supply chain partners seek greater sustainability. Lenzing has been working closely with such partners to counteract environmentally harmful denim production processes via the botanic origin of its raw materials and responsible production processes.

Denim remains an important market for Lenzing, and the introduction of TENCEL™ Modal with Indigo Color technology is designed to help reduce the ecological footprint of denim fabrics and garments. Produced in Austria, predominantly from beech wood derived from sustainably managed wood sources, this new offering has been designated BioPreferred® by the United States Department of Agriculture (USDA).

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