Easybuy, the value fashion arm of Landmark Group, has shown no signs of slowing down. With a mission to make aspirations affordable for the entire family, the fastest growing value fashion retailer is poised to cross the milestone of 100 stores very soon this year.
In an exclusive interview, Anand Aiyer, Senior VP, and Business Head, Easybuy, sheds light on how the brand succeeded in steering brand loyalty even during tough times.
Easybuy is about to reach 100 stores very soon. What is powering such robust growth?
Easybuy was made in India and made for India with the sole aim to make fashion aspirations affordable for Neo-India, which aspires for trendy fashion, but at reasonable prices. To achieve this proposition, the whole fabric-to-fashion MSME-based eco-system was crafted with quality standards at par with Landmark Group's ethos.
Continue reading your story on the app
Continue reading your story in the magazine
SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO
The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.
LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE
ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL
For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.
WGSN: “ LOUNGEWEAR WON'T STAY STILL, IT IS EVOLVING AND ELEMENTS OF IT WILL BECOME A CORE CATEGORY.”
In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WSGN about the evolving loungewear market and its relevance in the near future.
MAKE VALENTINE'S DAY SPECIAL WITH GIFTS FOR LIFE BY ECO TASAR
This Valentine’s Day, wrap your loved ones in exquisite Indian weaves from Eco Tasar, an epitome of quality and style for the last 20 years. Specializing in hand-woven products, Eco Tasar is an eco-friendly brand with Zero carbon footprints and years of expertise and experience.
WORK FROM HOME ESSENTIALS: BRANDS & RETAILERS REVEAL COMFORT & UTILITY ARE ON TOP OF CONSUMERS' MINDS
A detailed look at why categories like casual wear, loungewear, athleisure, nightwear, etc., have witnessed unprecedented demand since the pandemic forced people to work from home.
FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING
Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.
BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS
In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.
Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?
The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.
HOW SUSTAINABLE IS THE FUTURE OF SUSTAINABILITY?
With customers becoming more conscious of the impact of the brands they buy on the Earth, brands are expediting their attempts to appeal to the ever-growing and evolving market…
What Next For MSMEs Post Covid-19
MSME Background India is having the largest base of Micro, Small, and Medium Enterprises (MSMEs) in the world after China. The sector is engaged in the manufacturing of varied products - ranging from traditional to hi-tech items and provides a wide range of services.
बिगड़ती अर्थव्यवस्था का जिम्मेदार कौन कोरोना या सरकार की नीतियां
देश की अर्थव्यवस्था इस समय नाजुक दौर से गुजर रही है. लोगों के पास खर्च करने को पैसा नहीं है जबकि महंगाई चरम पर है. सरकार इस स्थिति का जिम्मेदार कोरोना को बता रही है. लेकिन क्या सिर्फ कोरोना ही जिम्मेदार है?
Credit to SMBs Not A Problem DIGITAL and Faster
Basis, achieving a high level of sophistication, compliance and trust from SMBs
G20 Finance Track's GPFI discusses COVID-19 recovery prerequisites
UAE participated in the G20 Finance Track’s First Global Partnership for Financial Inclusion meeting and discussed how to achieve financial inclusion for individuals and MSMEs
छोटे उद्योगों के लिए सौर ऊर्जा उपलब्ध कराने को सरकार प्रतिबद्ध : गडकरी
केंद्रीय सूक्ष्म, लघु एवं मध्यम उद्योग मंत्री नितिन गडकरी ने कहा है कि सरकार लघु उद्योगों को सौर ऊर्जा उपलब्ध कराने के लिए प्रतिबद्ध है और इसके लिए व्यापक स्तर पर प्रयास किए जा रहे हैं। उन्होंने आत्मनिर्भर भारत सोलर एंड एमएसएमई में अवसर पर एक वेबिनार को संबोधित किया।
A SAFER WAY
MORE AND MORE MANUFACTURERS ARE BECOMING ENERGY EFFICIENT AND CONTRIBUTING TOWARDS REDUCING THEIR GLOBAL CARBON FOOTPRINT AND GREENHOUSE GAS EMISSIONS
Adopting the future of work
Digital transition should go beyond just adopting digital tools; it should be a holistic transformation.
CMAI SEEKS MORE SUPPORT FOR GARMENT RETAIL SECTOR
In an Open Letter sent to the Hon’ble Minister of Finance, Nirmala Sitharaman, Mr Rajesh Masand, President, CMAI, Lists some Pre-Budget Recommendations that could help give a Boost to the Garment Industry which has faced a Catastrophic last year due to the Pandemic...
Union Budget's Impact On Indian Garment And Apparel Industry
One of the hardest hit sectors during the pandemic was the Indian Garment and Apparel Industry. To offset losses in the MSME sector, the government has introduced some key offerings that may become a game-changer. Samir Alam analyses…