In 2011 when Apple Inc. Chief Executive Officer Tim Cook wanted to show off the first major product under his leadership—the iPhone 4S— the company invited Epic Games onto the stage. Mike Capps, Epic Games Inc.’s president at the time, made a quick joke about how much money his company’s games made from Apple devices. Then he helped run a demo of Infinity Blade II, designed to showcase both Epic’s new game and the power of the latest iPhone’s chip.
The event was a public demonstration of a close corporate relationship that has since disintegrated. On May 3 a federal court began hearing arguments in a trial centered on Epic’s claims that Apple extracts money from developers by abusing its market power, and Apple’s counterclaims that Epic breached its contract. On the first day of arguments, Epic said developers were “trapped” in Apple’s anti-competitive marketplace, while Apple accused Epic of waging a “fundamental assault” on a business model that had enriched many developers.
This story is from the May 10, 2021 edition of Bloomberg Businessweek.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
This story is from the May 10, 2021 edition of Bloomberg Businessweek.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
WWDC 2023 Event announced: TAKING PLACE JUNE 5 TO 9
Apple has officially announced that its 34th annual Worldwide Developers Conference (WWDC) will take place from Monday, June 5 to Friday, June 9, 2023.
Lucid Air
UNLOCKING NEW POSSIBILITIES WITH APPLE CARPLAY
APPLE ROLLS OUT BUY NOW, PAY LATER SERVICE, WITH GUARDRAILS
Apple is getting into the buy now, pay later space with a few tweaks to the existing model — including no option to pay with a credit card.
APPLE ROLLS OUT BUY NOW PAY LATER SERVICE, WITH GUARDRAILS
Apple is getting into the buy now, pay later space with a few tweaks to the existing model — including no option to pay with a credit card.
Lucid Air
UNLOCKING NEW POSSIBILITIES WITH APPLE CARPLAY
WWDC 2023 Event announced: TAKING PLACE JUNE 5 TO 9
Apple has officially announced that its 34th annual Worldwide Developers Conference (WWDC) will take place from Monday, June 5 to Friday, June 9, 2023.
IOS 16.4 HINTS AT UPCOMING AIRPODS 4 & NEW CHARGING CASE
Apple has recently rolled out the iOS 16.4 Release Candidate (RC) for developers and beta testers, containing references to the next-generation AirPods 4 and an updated charging case.
If Apple is making a bigger MacBook Air, why not a smaller one too?
A 15-inch MacBook Air is fine, but these Apple devices need new screen sizes too.
Apple's Mac security is so good, it's sending used M1 MacBooks to the scrap heap
Apple's Activation Lock is causing headaches for third-party resellers who can't get into used MacBooks.
5 reasons why the flagship iPhone 15 will be more 'Ultra' than 'Pro Max'
Here's why Apple's newest flagship iPhone will earn its new name.