
When Manchester City and Manchester United opened the English women’s soccer season on Sept. 7, the crosstown rivals took the field before a crowd of 31,000. That afternoon, Bristol City traveled to Brighton for a match in the 27,000-seat Ashton Gate Stadium, and the next day Chelsea took on Tottenham at Stamford Bridge in London, where more than 24,000 fans showed up.
But many tickets for those matches were given away, and the teams will spend most of the season in more modest digs, where they’ll be lucky to get a few thousand spectators.
This story is from the September 16, 2019 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
This story is from the September 16, 2019 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in

Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts

Running in Circles
A subscription running shoe program aims to fight footwear waste

What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals

Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter

Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

Working through grief after losing my father
AFTER MY FATHER DIES, I BECOME, FOR A time, someone I do not recognize. Entire weeks are all but lost to me, scooped out of my once airtight memory. Our rental term ends two months after the funeral, and when we move into another house, I hardly remember packing or unpacking.

CHANGING the GAME
With the BACKING of a glittery GROUP of ENTERTAINMENT INDUSTRY and TECH-WORLD HEAVYWEIGHTS, Los Angeles's ANGEL CITY SOCCER FRANCHISE is vying to TRANSFORM the landscape of WOMEN'S SPORTS

HOW TO TELL IF YOU'RE IN A TV SHOW
As someone who writes for TV but lives in the real world, I’ve compiled a handy guide

PAPA PELĖ GOT HIS KICKS FATHERING LOVE CHILDREN!
BRAZILIAN soccer superstar Pelé, who died at 82 last month after a career that included an incredible 12 goals in 14 World Cup matches, was a big-time scorer in other ways, too!

What CEOs Can Learn from the World Cup
It is not enough to have the best people. They have to be in the right jobs. Figuring that out requires putting conventional wisdom aside and looking at the data

'I WANT TO INSPIRE GENERATIONS AT THE QATAR WORLD CUP'
MLS_YOUNG PLAYER OF THE YEAR HOPES TO BE THE KIND OF LEADER 7 ASPIRING SOCCER PLAYERS LOOK UP TO

'BEING PART OF THE U.S.SQUAD WASN'T ALWAYS EASY'
SOCCER HALL OF FAMER WEIGHS IN ON THE EXTRAORDINARY EVOLUTION OF THE SPORT IN AMERICA SINCE HIS PLAYER DAYS

Out There
What if the thing you’re trying to hide is actually your greatest asset? Walking Dead star (and restaurateur, book publisher, and TV producer) NORMAN REEDUS knows all about that.
EA SPORTS AND FIFA END PARTNERSHIP, BOTH EYE NEW VIDEO GAMES
Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer’s most successful and lucrative partnerships after the sides failed to strike a new licensing deal.

FIFA BLOCKCHAIN DEAL IS FIRST NEW US WCUP SPONSOR SINCE 2011
FIFA got a first new American sponsor of the men’s World Cup in 11 years, signing a deal for this year’s tournament in Qatar with blockchain technology provider Algorand.