Australian sporting codes are busily creating shortened versions of their games to replicate the success of cricket’s Big Bash League, including the Virgin Australia Supercars Championship.
It’s the buzz term within Australian sports: Big Bash-style events. The Big Bash League’s rise has forced other codes to look at how they can have their own quick-fire condensed spectacles that differentiate from their core products.
Cricket has Twenty20, rugby league/union has its Sevens competitions, AFL is developing AFLX, basketball has 3x3 and netball Fast5. Now Supercars wants in with a non-championship spectacle set for under lights at Sydney Motorsport Park.
“What we want to do is create something unique,” says Supercars CEO James Warburton.
“You’ve got to continue to innovate in your sport and you’ve got to push the boundaries and find new levels of interest.
This story is from the August - September 2017 edition of V8X Supercar Magazine.
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This story is from the August - September 2017 edition of V8X Supercar Magazine.
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