IKEA ON WHEELS

Ikea on wheels concept in Mumbai has preceded its second store opening late summer this year at Navi Mumbai and utilities tata trucks.

- Deven Lad and Deepti Thore

The Sofa looks quite comfy and cosy. It has a typical Scandinavian flair to it. The wall unit behind it too extends a typical minimalist yet very wooden feel about it. The wall clock above too follows the minimalist approach that is unmistakably Swedish in nature. There are various bits that could make a living room look cosy and well decorated, and have a very Scandinanvian feel to it. Set up on an intermediate-class of truck -- a Tata LPT 909 EX to be precise, the living room is a reflection of Ikea’s concept called ‘Ikea on Wheels’. Operating in over 433 stores in 52 countries, Ikea, which set up its first store in India at the fag end of 2018 in Hyderabad, has taken to three trucks in Mumbai to create the necessary buzz for its second store. Scheduled to open late summer this year, the second store will highlight all the ethos that a typical Ikea store does in any part of the world. The three ‘Ikea on Wheels’ precede this endeavour. They are also supporting the company’s e-commerce initiative that is claimed to be working mostly out of its Hyderabad store.