Burning embers burn hottest. The Studebaker Avanti was a machine admired by even those who don’t normally ‘do’ American cars. Unfortunately, it was too little, too late, and this once-proud manufacturer produced its final vehicle in early 1966. But that wasn’t the end of the Avanti, which famously lived on after the design rights passed to a couple of enterprising Studebaker dealers. Rather than chasing volume sales, they astutely reasoned that they could make cars in small numbers and sell them at a premium as a ‘boutique’ offering for a discerning clientele.
Hence Avanti the Studebaker model thus became a marque in its own right.
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On your Mark VII
In our sixth instalment of the Continental story, we’re looking at the seventh iteration of the Continental Mark series: the evergreen Mark VII, a powerful, aerodynamic coupe that looks as fresh today as when the covers were first pulled off 37 years ago…
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