A new victor
Auto Today|October 2021
MG Motor is aiming to disrupt the mid-size SUV space with yet another contender for the segment. It’s the ZS EV’s petrol-powered version and here’s our first impression of the car
Abhik Das

MG Motor’s naming strategy is starting to show a pattern here, just in case you didn’t notice the pun in the headline but it’s their strategy to compete in the market that’s more evident now. The Indian car buyer is possibly one of the most demanding, so much so that a lot of what can or cannot be successful is entirely dictated by the buyer. Some manufacturers have moulded their offerings to satisfy this buyer while others have misinterpreted the requirements in an attempt to change the market trend only to have risked failure. MG stepped into this market in a segment that they knew they’re good at. The mid-sized SUV segment is hotly contested for top honours and MG knew that one sureshot way of grabbing eyeballs and pocketing bookings is to offer way more than the competition. The Hector did just that but MG’s foolproof recipe of success is to pull a double whammy with another car in the segment, differentiating the Astor with the tag of being premium. Only, MG actually means it and it’s the core feeling you get right from looking at it for the first time.

The MG Astor retains the silhouette of the MG ZS EV albeit in a brand new form with the MG celestial grille that dominates the front end and looks stellar. This is complemented by new sleek LED headlamps and DRLs along with a re-designed front bumper. The side profile remains the same as the ZS EV but adds new 17-inch alloy wheels and the rear is complete with LED tail lamps and a sporty bumper with bold badgings on the tailgate. The design is contemporary and uses the compact, SUV-crossover theme well to stand out of the ever increasing population of cars in this popular segment. It’s an attractive car that departs from the Hector’s design language and looks smashing in this black exterior paint.

THE ASTOR’S DESIGN IS CONTEMPORARY AND USES THE COMPACT, SUV-CROSSOVER THEME WELL TO STAND OUT OF THE EVER INCREASING POPULATION OF CARS IN THIS POPULAR SEGMENT

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AUTO TODAYView All

Road Safety Is Priority

The start of the new year is yet another opportunity for us to #BeTheBetterGuy as we tackle overspeeding and delve into a few ways of resolving the issue by simply slowing things down

8 mins read
Auto Today
January 2022

Yezdi Is Back!

One of the most iconic brands in India, the Yezdi name has now been resurrected by Mahindra’s Classic Legends. This time around the Yezdi name will be on three motorcycles - a scrambler, an adventure bike and a roadster

2 mins read
Auto Today
January 2022

Kia's New People Mover - Carens

The three-row Carens has been unveiled and Dhruv Saxena got a chance to take a closer look at Kia’s next launch for the Indian market at its world premiere

3 mins read
Auto Today
January 2022

Connected cars drive the agenda in Vegas

This year, we’ve had a shorter and more compact version of CES. There are fewer brands on the floor and even fewer visitors. Despite this, we’ve still seen auto manufacturers wowing us with high-tech concepts and creativity. Pratik Rakshit takes you through the most important ones

5 mins read
Auto Today
January 2022

Big Guns

Mid-size SUVs now find themselves performing more duties than ever as the new Mahindra XUV700 goes up against the Tata Safari with the Hyundai Alcazar getting in on the action too

7 mins read
Auto Today
January 2022

Electric revolution

BYD is a company which has been known for its buses worldwide and in India. Now the company has launched the e6 electric MPV as a B2B offering. But is an electric vehicle good enough to challenge the old school ICE powered vehicles? We find out

6 mins read
Auto Today
January 2022

Sherptacular

The Sherp N1200 takes offroad prowess to a whole new dimension with a more than simple mechanical approach. We get in the cockpit to find out just how good it is

5 mins read
Auto Today
January 2022

Higher consciousness

When you’re satiated with the very best that life has to offer, the meaning of a car as a form of transportation changes and the Maybach brand offers you just that

5 mins read
Auto Today
January 2022

Round two

The refreshed Volkswagen Tiguan makes a comeback into the Indian market after going under the scalpel for a nip and tuck. We take a quick spin in it to see what all changed

4 mins read
Auto Today
January 2022

The power of one

The Great India Drive with Hyundai returns as Dhruv Saxena heads out on a mega road trip with the Alcazar to meet inspiring individuals using sustainable practices in their respective areas of expertise ensuring progress for people and prosperity for the planet

9 mins read
Auto Today
January 2022