Watch designing is all about the minute detailing, says Mahendra Chauhan, who heads a talented team of designers at one of the world’s largest watch companies
What does design mean to you?
MC: Design is translating the intangible needs of the user into tangible products. My foundation in design started with studying architecture at NIT Raipur, which led me to understand form, space, and structure, and scale the core elements that construct design esthetics. I delved deeper into design by completing my Master’s in Industrial Design at NID, which enhanced systems thinking, user perspective and the relation between services and strategy. During my Internship at GE, I enhanced my knowledge on material and industrial processes. After completing my education, I started working with TI Cycles of India, an engineering-driven company where I was the sole designer. My role varied from designing bikes to instilling design culture by being a design ambassador across departments. Moving on to Titan Industries, a design-led organization, I could apply my skill sets of designing for details towards iconic lifestyle pieces. It was the amalgamation of macro perspectives and micro detailing that led me to apply design in different industries.
What is your role at Titan Industries?
MC: As Senior Design Manager and Team Head for Brand Titan, my role includes designing and managing the product portfolio for all the clusters of the brand, and sub brands including Edge, Octane, Raga and Nebula. My responsibilities are strategically aligned to give the best possible design solutions to the company. My role has various facets including consumer insighting, ideation, product development and people management.
How do you translate the latent need of the consumer into tangible parameters for products?
This story is from the POOL 83 edition of POOL.
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