Committee to connect women entrepreneurs with mentors

Knowledge-sharing, networking to help level playing field for women in start-ups

- Rosalind Ang

One of the challenges of running a female-led start-up is getting customers and investors to see the importance of its products, said Ms Vivian Lee, co-founder and chief executive of Go! Mama.

Go! Mama equips buildings and other spaces with breastfeeding pods for mothers, an idea that came to Ms Lee after she faced struggles nursing her baby outside of the house.

"As our business is based on women's needs, trying to explain to facility providers (who are mostly male) why they need our services is hard," said Ms Lee, 38, who set up Go! Mama in 2021 with a friend, Ms Eunice Lim.