Phinma Group bets big on hospitality industry

The Phinma Group of the Del Rosario family is betting big on the country’s hospitality sector, with plans to bolster by more than half its hotel room keys by the end of the decade.

- RICHMOND MERCURIO

The group currently has 1,230 room keys in its portfolio under the Microtel and TRYP by Wyndham hotel brands.

The group is targeting to grow its portfolio to 2,000 room keys by 2030, said Jose Mari del Rosario, Phinma Hospitality Inc. and Phinma Microtel Hotels Inc. president and CEO.

“We are focusing on growing these two brands in the country because we see that the Microtel and TRYP by Wyndham concepts are perfect for the Philippine market, particularly the mid-market travelers,” Del Rosario told The STAR.

“Microtel offers no-frills, limited service, value-for-money accommodations, with consistent product and service quality. On the other hand, TRYP is a lifestyle boutique brand targeting younger modern travelers,” he said.

For this year, Del Rosario said the group will be breaking ground on more TRYP by Wyndham hotels in prime resort and commercial locations, namely in Samal Island and Bacolod City.