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Debenhams abandons sale of Pretty Little Thing
The Journal
|January 29, 2026
DIGITAL fashion retailer Debenhams is poised to hold on to Pretty Little Thing rather than sell it after seeing improved profitability performance.
> Naomi Campbell collaborated with Pretty Little Thing in 2023
Debenhams, which underwent a rebrand from Boohoo Group in March 2025, has announced its choice to retain the budget retailer having initially explored disposal options in August as part of a restructure.
The potential divestment came five years after Boohoo's acquisition of the outstanding 34% ownership from Umar Kamani, son of Boohoo’s executive chair Mahmud Kamani, and business parter Paul Papworth for more than £260m.
Dit verhaal komt uit de January 29, 2026-editie van The Journal.
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