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DEVANS ventures into premium spirits
Mint Mumbai
|September 21, 2023
GianChand single malt maker DeVANS Modern Breweries Ltd aims to diversify into various spirit categories including premium gin, whisky, and stout beer
According to chairman and managing director Prem Dewan, DeVANS has initiated craft gin trials, with an emphasis on showcasing local ingredients. "The firm is in the process of developing premium blended whiskies and a premium craft gin with a batch size of 125 ltrs, that will be in the market early 2024. The brands will initially be introduced in Chandigarh, Haryana and Goa. Then it will be expanded to other areas," Dewan said.
The company is set to introduce two highly matured single malts, one fully peated and the other unpeated, under the GianChand brand. This move is aimed at capitalizing on the growing demand for premium Indian single malt. Gian Chand competes with other superpremium single-malt brands like Rampur, Indri, Godawan, Amrut, Kamet, and Paul John.
Dit verhaal komt uit de September 21, 2023-editie van Mint Mumbai.
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