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Amazon India eyes festive sales boost

Mint Kolkata

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August 18, 2025

Amazon India is "excited" about the festive season, its optimism bolstered by strong Prime Day sales last month and rising demand from smaller cities, the e-commerce giant's India head Samir Kumar has said, adding the company has stepped up supply-side readiness to meet expected festive demand.

Festive season shopping remains one of the biggest annual opportunities for brands, driven by cultural calendar, gifting traditions, lucrative discounts dished

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