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JioStar to invest ₹3,000 cr for content development in FY26
Financial Express Pune
|May 04, 2025
'TV, digital are distinct, cannot treat them alike'
JIOSTAR, COUNTRY'S LARGEST entertainment company, is looking to invest ₹33,000 crore in content development, encompassing sports and entertainment in FY26, vice-chairman Uday Shankar said on Saturday, as the firm seeks to build on its Pay TV and streaming strengths. Speaking at the Waves Summit in Mumbai, Shankar said that the investment comes on the back of a ₹30,000-crore content push in FY25 and ₹25,000 crore investment in FY24. "The total investment will cross $10 billion (₹86,000 crore) in three years," he said, adding that the investment was targeted at the domestic market only. "When global companies announce content spends, they are aimed at international audiences. Our investments are made for Indi
Dit verhaal komt uit de May 04, 2025-editie van Financial Express Pune.
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