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FUTURE FORWARD
Prestige Malaysia
|November 2023
BMW presents the electrifying i7 at Forwardism, a visionary showcase unveiled in Kuala Lumpur.
Forwardism, by BMW, aims to redefine our relationship with mobility, reshaping it into an experience that’s not only sustainable, but also deeply immersive and technologically advanced. The event, held in a breathtaking futuristic venue, was a testament to this ambitious goal.
The reveal began with an inspiring keynote address from Hans de Visser, Managing Director of BMW Group Malaysia, highlighting the philosophy that drives this transformative movement. He emphasised the need for sustainable solutions in a world where the environmental impact of conventional vehicles cannot be ignored. Forwardism is more than just mobility; it’s a mindset and lifestyle that embraces change and innovation.
Dit verhaal komt uit de November 2023-editie van Prestige Malaysia.
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