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If You Can Do Better, Then Buy It!

Entrepreneur US

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Startups - Fall 2025

Ever see a struggling business and think, I could fix it? That's why Jason Stucky bought his first franchise.

- CARL STOFFERS

If You Can Do Better, Then Buy It!

Jason Stucky (back) and his husband invested most of their 401(k) savings in their first franchise.

Jason Stucky never planned to own his own business. But after working at his local Color Me Mine studio in Geneva, Illinois, he couldn’t resist getting more involved.

Stucky is a Navy veteran who had a career in retail management. He took a break to become a stay-at-home dad, then returned to the workforce in 2018 by managing his local Color Me Mine studio. “Because of my retail background,” he says, “I saw what they were not doing with branding and marketing.” When he learned the location was for sale, he wanted in.

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