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WHAT NEW FRANCHISEES WANT

Entrepreneur US

|

Startups - Summer 2026

This survey of 3,500-plus franchisees reveals a lot.

WHAT NEW FRANCHISEES WANT

Who are they? And what do they expect from franchising? Franchisees are all different. But if you look at their hopes, dreams, and expectations, you can see important patterns-both in who they are and what their journey feels like.

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HOW TO BUILD (AND MARKET) A FRANCHISE FOR VERY LITTLE MONEY

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