Poging GOUD - Vrij

Neuroaesthetics: Exploring the relationship between art, the brain, and architecture

Commercial Design

|

August 2023

By unlocking the transformative potential of 'neuroaesthetics', we can enhance various aspects of our lives

- AR. NANDINI BAZAZ

Neuroaesthetics: Exploring the relationship between art, the brain, and architecture

Neuroaesthetics is an interdisciplinary field that explores the connection between art and the human brain, merging music, arts, neuroscience and architecture. It seeks to understand how aesthetics impact our well-being and cognitive processes. Art has the power to influence the brain, alleviate stress and pain, and manipulate our sensory perceptions. However, not all experiences provide the desired sensory stimuli for a positive impact. Aesthetic experiences encompass the “aesthetic triad” of knowledge, sensory experiences, and emotional rewards. By unlocking the transformative potential of neuroaesthetics, we can enhance various aspects of our lives.

The roots of neuroaesthetics can be traced back to ancient times, evident in prehistoric cave paintings, the Ajanta and Ellora Caves, and terracotta artifacts from the Indus Valley Civilization. Even philosophers like Plato and thinkers like Leonardo da Vinci explored the relationship between the human brain and its environment, delving into cognition, emotions, and aesthetics.

How does neuroaesthetics work? 

Neuroaesthetics operates through various mechanisms that affect our brain and overall experiences:

• Sensation and Perception: When we encounter external stimuli like visual or auditory art forms, they directly influence our senses to evoke emotions, trigger memories, and shape how we perceive the world around us.

MEER VERHALEN VAN Commercial Design

Commercial Design

Commercial Design

Office space leasing in top Indian cities jumps 28% to nearly 40 mn sq ft

Office space leasing across India's top cities surged 28 percent year-on-year, reaching nearly 40 million sq ft in the first nine months of 2025, reflecting strong momentum in the country's commercial real estate sector.

time to read

1 min

November 2025

Commercial Design

Commercial Design

House of Hiranandani to invest 500 crore in new commercial project in Andheri, Mumbai

House of Hiranandani has announced plans to invest 500 crore in a premium commercial project in Mumbai's Andheri, marking its return to the city's commercial real estate segment.

time to read

1 min

November 2025

Commercial Design

Commercial Design

GATEWAYS TO INNOVATION

Niels and Kris Huber discuss how Boon Edam is combining heritage, technology, and design to redefine workplace access in India.

time to read

3 mins

November 2025

Commercial Design

Commercial Design

Adani Realty, Marathon Nextgen Realty join hands for Rs. 3,400 crore project

Adani Realty has partnered with Marathon Nextgen Realty Limited to develop a large-scale real estate project in South Mumbai valued at around Rs 3,400 crore.

time to read

1 min

November 2025

Commercial Design

Commercial Design

THE NEW AFC FURNITURE SOLUTIONS Rooted in purpose, ready for tomorrow

How an Indian brand is reimagining the future of work with design, purpose, and sustainability

time to read

2 mins

November 2025

Commercial Design

Commercial Design

FROM PRODUCTS TO PURPOSE: HOW WELLNESS IS REDEFINING MATERIAL

As India's workplaces embrace the WELL Building Standard, design, materials, and corporate purpose are converging to create healthier, more human-centric environments.

time to read

5 mins

November 2025

Commercial Design

Commercial Design

FORM FOLLOWS CARE

At AIIMS Guwahati, Creative Designer Architects (CDA) translates the language of care into architecture – creating a medical campus that is sustainable, adaptive, and deeply humane

time to read

5 mins

November 2025

Commercial Design

Commercial Design

THE HIVE UNVEILED

Designed by R+D Studio, the 13-storey student and faculty housing complex at Mahindra University, known as \"The Hive,\" seamlessly integrates architecture with the natural landscape, creating a dynamic, communitycentered living space.

time to read

6 mins

November 2025

Commercial Design

Commercial Design

THE ANALYTICS OF EXPERIENCE

Sanjay Gulati, Co-Managing Director and Principal at Gensler, delves into how data and human insight are converging to shape a new era of workplace design-where measurable experience, adaptability, and innovation drive the future of work.

time to read

4 mins

November 2025

Commercial Design

Commercial Design

DESIGN VERSUS REALITY

Industry leaders and design experts gathered to explore how global workplace standards can be effectively adapted to India's unique cultural, climatic, and infrastructural landscape.

time to read

4 mins

November 2025

Translate

Share

-
+

Change font size