Prøve GULL - Gratis
Neuroaesthetics: Exploring the relationship between art, the brain, and architecture
Commercial Design
|August 2023
By unlocking the transformative potential of 'neuroaesthetics', we can enhance various aspects of our lives
Neuroaesthetics is an interdisciplinary field that explores the connection between art and the human brain, merging music, arts, neuroscience and architecture. It seeks to understand how aesthetics impact our well-being and cognitive processes. Art has the power to influence the brain, alleviate stress and pain, and manipulate our sensory perceptions. However, not all experiences provide the desired sensory stimuli for a positive impact. Aesthetic experiences encompass the “aesthetic triad” of knowledge, sensory experiences, and emotional rewards. By unlocking the transformative potential of neuroaesthetics, we can enhance various aspects of our lives.
The roots of neuroaesthetics can be traced back to ancient times, evident in prehistoric cave paintings, the Ajanta and Ellora Caves, and terracotta artifacts from the Indus Valley Civilization. Even philosophers like Plato and thinkers like Leonardo da Vinci explored the relationship between the human brain and its environment, delving into cognition, emotions, and aesthetics.
How does neuroaesthetics work?
Neuroaesthetics operates through various mechanisms that affect our brain and overall experiences:
• Sensation and Perception: When we encounter external stimuli like visual or auditory art forms, they directly influence our senses to evoke emotions, trigger memories, and shape how we perceive the world around us.
Denne historien er fra August 2023-utgaven av Commercial Design.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Commercial Design
Commercial Design
RACKING THE BUILDING HANDOVER CODE
Simon Joss of KEO International Consultants and Mark Docherty of Optima, unpack the pitfalls and best practices in testing, commissioning, and handover
4 mins
October 2025
Commercial Design
MUSEUM MEETS WORKPLACE
Studio IV Designs transforms EY's Gurugram headquarters into a museum-like workplace where contemporary Indian art, craft, and architecture intersect with global corporate identity
6 mins
October 2025
Commercial Design
FORGED IN DESIGN
Studio Osmosis transforms a residential floorplate into a corporate headquarters for Stainox Alloys, forging a workplace that reflects the company's strength, precision, and enduring identity.
4 mins
October 2025
Commercial Design
Workplace without Boundaries
Roshan Gowda, GRF Regional Head, Asia Pacific at SAP, offers a behind-the-scenes look at how the company's Bengaluru campus was envisioned, not just as an office for 15,000 employees, but as a future-ready hub of innovation and well-being.
9 mins
October 2025
Commercial Design
DESIGNING FOR WELLBEING
How light, space, and material choices impact creativity and mental health in workplaces
3 mins
October 2025
Commercial Design
ADAPTIVE REUSE
Revitalising spaces for modern needs
2 mins
October 2025
Commercial Design
THE CARBON CONUNDRUM
LEED v5 marks a radical shift from theoretical compliance to real-world performance, redefining sustainability standards for workplaces and the built environment.
4 mins
October 2025
Commercial Design
THE SICK BUILDING SYNDROME
Sick buildings are hurting well-being and productivity, and here's how FM teams can fix them with smart, energy-efficient retrofits
4 mins
October 2025
Commercial Design
AI WITH A SOUL
Roar's Tamara Taamneh is embedding AI into interiors that adapt, respond and reflect human needs in projects
2 mins
October 2025
Commercial Design
THE INVISIBLE THREAT
A look at how outdoor air pollution impacts a building's indoor air quality and the strategies that support healthier, safer workplaces
3 mins
October 2025
Translate
Change font size
