RELIEF RALLY
Business Today India
|August 20, 2023
SALES OF PAINKILLERS HAVE SEEN DOUBLE-DIGIT GROWTH OVER THE PAST TWO YEARS AFTER STAGNATING DURING COVID-19. WILL THE STRONG RUN CONTINUE?
FOR BHARAT BHUSHAN Mehta, an avid tennis and badminton player even at 79, disaster struck during a tennis match about two years ago when the Covid-19 pandemic was on the wane. Attempting a smash, he sprained his shoulder badly. Mehta, who lived for the thrill of the game, tried to ignore the injury, popping pills and consulting some neighbourhood doctors. Nothing eased the pain, but he was not queuing up at hospitals.
Finally, in February 2022, when hospitals had reduced the number of Covid-19 beds and opened their doors to general patients, Mehta consulted a specialist. The diagnosis: Rotator cuff tear. Mehta was soon in hospital for arthroscopic repair surgery and recovered.
Mehta and others like him, who began getting back into physically active life with a vengeance after months of Covid-19 lockdowns and physical distancing, are unwittingly contributing to double-digit growth in sales of pain medications, analgesics, muscle relaxants, over-the-counter (OTC) drugs, and even implants.
Dr Deepak Chaudhary, Senior Director and Head of the Department, Arthroscopy and Sports Medicine at New Delhi’s BLK-Max Super Speciality Hospital, who operated on Mehta, says even minor trauma can cause such muscle tears. The rotator cuff is a group of four muscles on each shoulder joint.
“As individuals age, these muscles can weaken due to wear and tear, and even minor or no trauma can cause tears. Many patients with shoulder pain fail to recognise the seriousness of their condition and resort to self-medication,” says Chaudhary.
It’s not just people getting back to an active life. Many have started lifting weights at home or taking up sports to get fit. Then many had to postpone elective surgeries because hospitals were focussed on the pandemic and were careful about admitting general cases.
Dit verhaal komt uit de August 20, 2023-editie van Business Today India.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Business Today India
Business Today India
The Start-up She-shift
Women founders are reshaping India's start-up landscape-breaking biases, defying funding gaps, and proving that entrepreneurship is no longer a space they're expected to enter quietly or temporarily
4 mins
December 21, 2025
Business Today India
The Male Gaze at Work
Can India Inc. truly progress if the male gaze continues to shape women's everyday reality at work?
5 mins
December 21, 2025
Business Today India
Towards Financial Independence
While gold and FDs were once the default option, today's women are exploring MFs, equities, and other financial products
5 mins
December 21, 2025
Business Today India
Clothes Maketh A Woman?
Appearance expectations don't always show up as written dress codes or grooming rules. More often, they seep into culture in quiet but powerful ways
3 mins
December 21, 2025
Business Today India
BEST Management Advice
Learning is a constant process and the world that we live in today demands both un-learning as well as learning. So, work to enhance your skills and build your knowledge
2 mins
December 21, 2025
Business Today India
Transforming Women's Rights
The Labour Codes will not only unlock the untapped potential of the female workforce but also empower women through increased participation in the economy
3 mins
December 21, 2025
Business Today India
Ambition versus Biology
Elective egg freezing once largely a medical necessity-has gradually transformed into a planned step in long-term career and life strategy
4 mins
December 21, 2025
Business Today India
The Silent LOAD
Women are climbing the career ladder, but invisible burdens and structural barriers are still weighing them down
5 mins
December 21, 2025
Business Today India
Understanding Egg Freezing
For many, egg freezing is not about delaying motherhood; it is about keeping a door open
3 mins
December 21, 2025
Business Today India
A Bigger Canvas
For Ritu Gangrade Arora, Country Head- India, Allianz Services Pvt Ltd, the latest venture seems like a new beginning
2 mins
December 21, 2025
Translate
Change font size

